homepage Welcome to WebmasterWorld Guest from 54.237.95.6
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Subscribe to WebmasterWorld
Home / Forums Index / Advertising / Pay Per Click Engines
Forum Library, Charter, Moderator: open

Pay Per Click Engines Forum

    
Enhance Interactive (ah-ha.com) buys 50,000+ domains for $164 million
17 million unique visitors per month
econman




msg:1231313
 1:33 pm on Nov 24, 2004 (gmt 0)

[marchex.com...]

Sale was by Hong Kong-based pioneer of the ppc parking page industry.

[biz.yahoo.com...]

Here is an old, not entirely reliable, article about the seller:

[expiredtraffic.com...]

This is very big news in the domain industry; will undoubtedly have an impact on those who buy traffic from, or sell traffic through, enhance. May also have an impact on the other 2nd tier ppc search engines.

 

venuma




msg:1231314
 2:39 pm on Nov 24, 2004 (gmt 0)

The title for this post is incorrect and misleading.
It gives one impression that in future, the Bids from enhance.com will be serverd in these 50,000 + domains.

There is already a thread [webmasterworld.com...] regarding Marchex acquisition of Name Development Ltd.

Marchex's operating businesses include Enhance Interactive (http://www.enhance.com/) and TrafficLeader® (http://www.trafficleader.com/).
Some of their other business includes GoClick.com (recent aquisition)

Marchex has not revealed how they are going to use the recent acquistion of 50,000 + domains
(currently these sites use the high paying PPC program from Overture).

econman




msg:1231315
 10:21 pm on Nov 24, 2004 (gmt 0)

I'm sorry if the headlines seem misleading. They weren't intended to be. As well, I didn't realize the other thread had already been started. Different names for the buyer. Seems rather unlikely they wouldn't start running some of their own ads on these domains, now that they control them. Regardless, it will be interesting to see what happens next.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Advertising / Pay Per Click Engines
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
© Webmaster World 1996-2014 all rights reserved