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PPC management...recommendations?
Based on CPA and not just rank
yoyokidd




msg:1226525
 8:48 pm on Sep 25, 2004 (gmt 0)

I was wondering if anyone had recommendations for good PPC bid management providers? I need something that can manage both my Google Adwords and Overture accounts.

I would also like the solution to use my cost for acquisition (CPA) as a variable. A lot of the solutions just let you maintain a desired ranking but dont seem to take my acquisition costs in mind. I want to maximize the number of new customers and minimize my CPA...I don't really care about my ranking as long as it meets those objectives.

I am open to hosted solution, downloaded software, or agency that manages the account.

I also dont want to spend thousands of dollars...I have about 20K keywords.

Thanks in advance.

 

webpundit




msg:1226526
 3:10 pm on Sep 27, 2004 (gmt 0)


We've been in the process of evaluating several bid management tools and with the kind of requirements you've outlined Efficient Frontier (efrontier.com) and Did-It
(did-it.com) seem to be good providers. However, both are a tad expensive so I'm not sure if either would be a perfect fit. Nevertheless, it's something to start on.

Good luck and let us know how you fared!

seth_wilde




msg:1226527
 4:00 pm on Sep 27, 2004 (gmt 0)

Here's a list of Overture approved vendors..

[content.overture.com...]

yoyokidd




msg:1226528
 8:14 pm on Sep 27, 2004 (gmt 0)

Yeah I have been through the Overture approved partners but none of them seem to take CPA into account.

I really need a solution that takes CPA into account.

seth_wilde




msg:1226529
 8:34 pm on Sep 27, 2004 (gmt 0)

I think you'll find that most dynamic CPA solutions will probably run in the thousands, but in addition to Webpundit's suggestions also check out advertising.com If those are too expensive you or an agency are going to need to use a combination of rules based bidding and ROI tracking software..

bostonseo




msg:1226530
 11:43 pm on Sep 27, 2004 (gmt 0)

"I really need a solution that takes CPA into account."

Why should they only get paid when you do?

roscoepico




msg:1226531
 12:10 am on Sep 28, 2004 (gmt 0)

"I really need a solution that takes CPA into account."
Why should they only get paid when you do?

I believe he is refering to something along the lines of setting a target CPA and letting his bid management software handle the rest. There are tools out there that do this. If his target CPA is 10.00, the software would then take into account his target CPA and adjust bids accordingly until his target CPA is met.

yoyokidd




msg:1226532
 2:21 am on Sep 28, 2004 (gmt 0)

roscoepico is correct. That is what I have in mind. I am looking to be able to set the CPA and have the software adjust the bids accordingly.

Tor




msg:1226533
 12:53 pm on Sep 30, 2004 (gmt 0)

There are tools out there that do this

What tools other than Atlas OnePoint?

eWhisper




msg:1226534
 1:01 pm on Sep 30, 2004 (gmt 0)

What tools other than Atlas OnePoint?

Overture's search optimizer auto raises/lowers bids to hit your target CPA:
[webmasterworld.com...]

AdXChange




msg:1226535
 4:00 pm on Sep 30, 2004 (gmt 0)

Instead of a PPC management tool, would it be a consideration to choose an SEM firm that charges per action? Just wondering...

shorebreak




msg:1226536
 11:48 pm on Oct 1, 2004 (gmt 0)

[NOTE: I'm a sales guy responding to an earlier post about Efficient Frontier, so take what I say with the appropriate grain of salt #:^)]

Efficient Frontier does the CPA-based keyword management as well, but of equal importance is hitting the maximum available volume within that CPA constraint. Any half-decent tool can hit a CPA target, but hitting that target while significantly improving and/or maximizing volume of transactions, that's real success.

thepurpledestiny




msg:1226537
 7:25 pm on Nov 3, 2004 (gmt 0)

have you tried searchignite.com? they have an all-in-one PPC tool that can run on CPA goals..

hobbnet




msg:1226538
 2:19 am on Nov 23, 2004 (gmt 0)

As eWhisper suggested they have their own tool. I just implemented their tool on one of my sites for the first time and I have to say it is working very nicely. I'd definitely recommend it and it is free till June of 2005 (this may only be available to big spenders though, not sure).

thepurpledestiny




msg:1226539
 2:00 pm on Nov 23, 2004 (gmt 0)

yeah, but the Overture tool only manages Overture words..we're actually using Search Ignite, they can manage Google, Overture and Findwhat (for what it's worth)

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