That's your choice. All I would say is understand the nature of what you are dealing with in terms of integrity.
Have a search on here, and see sites like ActDumb, to see why so many people won't go anywhere near them.
Actdumb was great comedy value and well done.I think LOOK will be nearing 1/3 the number of clicks OVERTURE recieve so just on that number, maybe some have forgiven them for that PR nightmare.The GRUB project is looking very promising
and 15c a click is starting to look fair value depending on what you are selling.
The real question you would have to ask yourself,is it worth a minimum of $15 to find out?
I would think so.After a $29 set up fee your only outlay is a minimum monthly spend of $15,an amount which can be raised if you are getting results and where you can set your monthly spend.
But for that small entry cost its worth the test and you can see for yourself with very little outlay how and if it works for you.
Hope that helps and let us know how you go?
Just be very careful how you word your descriptions, title, and choose your keywords is what I would say.... otherwise you may end up with a lot of junk traffic.
Try to eliminate any possible search term combinations that may bring you lots of useless clicks. They will even throw in a word or two even though it is no where in your listing.... If done right, it could work, if not it will bite you in the behind :)
re: "Just be very careful how you word your descriptions"...
Trouble is, you can't dictate the description that LS decides to publish. I've had a great deal of trouble with this. For a site promoting a U.S. trip-routing service, I was receiving clicks from LookSmartUK and Australia. When I complained, demanding a refund (ha ha ha!), they agreed to change the description. However, it's not always what it's supposed to be.
My suggestion is to be very watchful, particularly of search terms. Look at your web stats over a 4-month range to see what terms people are using to come to your site, and then try those.
Well, if you are typical web worker and your time is worth say $15-$20 an hour, that means you can do 2-3 hours of work for the price of the LS buy in. If it is a question of time, building 2-3 pages of content in that 3 hours would generate more clicks from Google in a month than ls would in probably 2 or 3 months. You'd also save the cash for a nice meal out :-)
i'm surprised Brett would be so negative about LookSmart. I have a lot to say about LookSmart though.
Initially when I was trying to find out information about LS I got biased based on the negative reviews their PPC listings got.
Truth is, Looksmart provide the "web directory" results on MSN searches. Now these get preference over the Inktomi results that are usually buried for non trivial aka popular searches.
If you are not an affiliate and have your own business, then Looksmart is well woth your while. What would usually happen is that they would approach you with a deal thats different from the $0.15 CPC. Even at $0.25 CPC its a much better deal than Google in some cases especially if you have product pages in the 100's.
To make a CPC campaign work on LookSmart -
* Make sure you are on top of your game. Track your logs perfectly and make sure you are getting the right kind of traffic. Yes, they do goof up a bit but my interaction with them has been that they are commited to providing you with a good service and will respond asap.
* Your landing pages are really good. They must have the ability to convert. True with any CPC campaign in general.
MSN can and will drive a lot of traffic your way, try LookSmart out. After some major hiccups, it really did work out for us very well. All this negative press about them apart, they have the ability to make money for you, provided you do your homework right.
Regarding LS, I tried to sign-up about a month ago.
Every time I hit "submit" on the first sign-up page, it spun forever, then gave me a "Page Cannot Be Displayed" error.
Tried to sign-up again today, same thing in both NS and IE.
Of course, like many big Web companies, not a contact email address to be found (at least I haven't found it in the last few minutes) - my biggest pet peeve.
I could call and pay a long distance charge to ask them to please take my money - then again, I think I'll find another PPC. :-(
Asking myself the same question as this post, and need some clarification on something re. LS listings.
I got an SEO newsletter that says that LS and Overture won't let me use "exact phrase only" search phrases (and other 'advanced search' type options such as widgets -red, etc.), in effect making my listing show up for every combination of the keywords in my targeted phrase - the boolean 'OR'. Is this true? Can I target a single "exact phrase only" combination of words with LS or not?
from what I understand, it's pay - then hope - that you get referrals for your target keywords for LookSmart.
I think I must be in a minority here. We started using LS about a week ago. We are a bigger site so I have quite a few listings. I basically cloned my best adwords/OV ads to be LS directory listings.
Anyway, in the past week, I have seen as much traffic as with the same ads on OV. The conversion is comperable too.
I was very surprised, since most of what I had read indicated that the results would be poor.