just got some info that Findwhat has (or will soon?) launch a 'Pay Per Call' thing, with the gist of it being you're listed like regular listings it seems, but when the searcher clicks on the title it leads to a mini-profile with a toll free number that's routed to your local telephone number.
sounds like a really cool concept to me .. plus less likely to get prank calls than you are to get idle clicks ... anyone heard of it and/or planning to try it?
Sounds like an exciting product initially but need to be wary depending on the market sector.
For example, if I'm a local advertiser (e.g. handyman) it's probably a great thing. However, If I'm an insurance broker and I need quotes/applications filling in, it would actually be more costly have have the forms filled in over the phone than on the web page.