Overture tier 1 partners include:
Espotting tier 1 partners include:
does that mean you dont know, or they dont have partners?
They don't have any of the main search sites as partners, just lots of 2nd tier sites.
I say try both...
Espotting is owned by Findwhat which is probably the third largest PPC engine here in the US.
Try this resource to see the mapping of the UK's ppc engines and associated sites:
i've been using overture, adwords, findwhat blah blah blah and i've never had a harder time getting my listings up. i keep submitting spreadsheets and getting replies saying that i haven't changed anything and that the keyword HAS to be in the title. this is fine if my keyword isn't included, but it is! grrrr
has espotting campaigns worked for anyone? I am trying to decide whether our company should sign up. Since it supplies only 2nd tier sites, is there any point?
to be absolutely honest, I am staring a new project 1st August in the UK, and shall be using ALL of the following:
I KNOW they will all give a return on investment.
Are there certain products or services that fare well on Espotting? It seems that most of the sites that they supply are better for B2C than B2B.
Espotting is bringing in a few clicks for me (about a third as many as Overture and about a quarter of Adwords) but I couldn't tell you about any ROI's as they don't supply a conversion tracker. I wish they would
The only trouble with espotting is, the money is used up very quickly on 2nd rate partner sites.
They do not have a conversion tracker like overture.
We favour overture because it is the best in our eyes and the conversion tracker works well.
"I couldn't tell you about any ROI's as they don't supply a conversion tracker"
Sounds like your using Overture's converion tracker. Why don't you track espotting with that?
Seth_Wilde, how would I go about doing that?
I don't use Overture's ROI tracking (we use our own system) so I can't tell you setup specifics, I would assume there would be somewhere you can go to generate tracking urls (I know at one time they had an excell sheet that would do this for you). I do know for a fact that their Marketing Console has the ability to track online campaigns from any provider.