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e-spotting - overture or both?
Andrew Thomas




msg:1228799
 10:07 am on May 24, 2004 (gmt 0)

I already use Google Adwords.

Im looking into other PPC, my business is for a holiday park in the UK.

Should i use espotting or overture? or both? Ive looked on the espotting site but cannot find where my advert will be shown (eg msn, askjeeves etc..) Is there a list anywhere, comparing espotting and overture and what engines they advertise on?

thanks

 

Shak




msg:1228800
 10:25 am on May 24, 2004 (gmt 0)

Overture tier 1 partners include:

Yahoo
MSN
Freeserve/Wanadoo
AOL
Tiscali
BTopenworld

Espotting tier 1 partners include:

?

Shak

Andrew Thomas




msg:1228801
 10:47 am on May 24, 2004 (gmt 0)

>>Espotting partners?

does that mean you dont know, or they dont have partners?

thanks

roitracker




msg:1228802
 12:27 pm on May 24, 2004 (gmt 0)

They don't have any of the main search sites as partners, just lots of 2nd tier sites.

hobbnet




msg:1228803
 10:16 pm on May 27, 2004 (gmt 0)

I say try both...

Espotting is owned by Findwhat which is probably the third largest PPC engine here in the US.

premier teague




msg:1228804
 2:54 pm on Jun 3, 2004 (gmt 0)

Try this resource to see the mapping of the UK's ppc engines and associated sites:

[bidbuddy.co.uk...]

iDKris




msg:1228805
 3:50 pm on Jun 3, 2004 (gmt 0)

i've been using overture, adwords, findwhat blah blah blah and i've never had a harder time getting my listings up. i keep submitting spreadsheets and getting replies saying that i haven't changed anything and that the keyword HAS to be in the title. this is fine if my keyword isn't included, but it is! grrrr

troi21




msg:1228806
 4:24 pm on Jun 6, 2004 (gmt 0)

has espotting campaigns worked for anyone? I am trying to decide whether our company should sign up. Since it supplies only 2nd tier sites, is there any point?

Shak




msg:1228807
 9:37 pm on Jun 6, 2004 (gmt 0)

to be absolutely honest, I am staring a new project 1st August in the UK, and shall be using ALL of the following:

Adwords
Overture
Espotting
Mirago
Webfinder

I KNOW they will all give a return on investment.

Shak

troi21




msg:1228808
 11:38 am on Jun 7, 2004 (gmt 0)

Are there certain products or services that fare well on Espotting? It seems that most of the sites that they supply are better for B2C than B2B.

Gmorgan




msg:1228809
 12:08 pm on Jun 9, 2004 (gmt 0)

Espotting is bringing in a few clicks for me (about a third as many as Overture and about a quarter of Adwords) but I couldn't tell you about any ROI's as they don't supply a conversion tracker. I wish they would

bekyed




msg:1228810
 10:43 pm on Jul 12, 2004 (gmt 0)

Hmmm,

The only trouble with espotting is, the money is used up very quickly on 2nd rate partner sites.
They do not have a conversion tracker like overture.

We favour overture because it is the best in our eyes and the conversion tracker works well.

Bek.

seth_wilde




msg:1228811
 2:44 pm on Jul 13, 2004 (gmt 0)

"I couldn't tell you about any ROI's as they don't supply a conversion tracker"

Sounds like your using Overture's converion tracker. Why don't you track espotting with that?

Gmorgan




msg:1228812
 10:42 am on Jul 14, 2004 (gmt 0)

Seth_Wilde, how would I go about doing that?

seth_wilde




msg:1228813
 3:13 pm on Jul 14, 2004 (gmt 0)

I don't use Overture's ROI tracking (we use our own system) so I can't tell you setup specifics, I would assume there would be somewhere you can go to generate tracking urls (I know at one time they had an excell sheet that would do this for you). I do know for a fact that their Marketing Console has the ability to track online campaigns from any provider.

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