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Knowledgestorm
Anyone able to tell me about them?
Gmorgan




msg:1226642
 8:21 am on Apr 6, 2004 (gmt 0)

Hi all, just wondering if any of you have used or use knowledgestorm or have any experiences or information on them?

I'm thinking of giving them a try (am marketing B2B software) and am looking for some info.

Cheers, GM

 

chairwars




msg:1226643
 7:32 pm on Apr 6, 2004 (gmt 0)

Have a look here: [alexa.com...]

Gmorgan




msg:1226644
 12:10 pm on Apr 7, 2004 (gmt 0)

Thanks for that, the Amazon reviews are a definite eye-opener

jeff_coyle




msg:1226645
 6:01 pm on Apr 8, 2004 (gmt 0)

I am the internal SEM for KnowledgeStorm and would be happy to answer any questions you have. Feel free to post here or email me.

Thanks.

Jeff

chairwars




msg:1226646
 12:17 pm on Apr 9, 2004 (gmt 0)

Welcome to webmasterworld Jeff.

jeff_coyle




msg:1226647
 1:47 pm on Apr 9, 2004 (gmt 0)

Yeah, I could only lurk for so many years....:)

martinibuster




msg:1226648
 2:34 pm on Apr 9, 2004 (gmt 0)

Well since you asked...

Knowledgestorm's model is to nickel bid their way into the serps and then resell that traffic at a premium. Knowledgestorm has, finally, started to rank for specific money terms, which traffic is then resold at a premium. Nothing wrong with this business model, but you must ask yourself if this is a good fit for your business.

You must ask yourself what makes sense in terms of spending your promotional budget effectively:

  • Bid six cents per click on your relevant search terms or pay Knowledgestorm a premium for the very same traffic?
  • Hire an SEO to optimize your website for the organic serps or depend on Knowledgestorm to optimize their website and then hope that their traffic will pick you from among the other vendors, and that that traffic will convert?

jeff_coyle




msg:1226649
 3:44 pm on Apr 9, 2004 (gmt 0)

Thanks mb :), I guess I didn't sway your feelings about KS at PubCon.

This isn't a sales pitch, but I felt it was necessary to outline some more detail.

The KnowledgeStorm Network consists of nearly 40 sites that include Yahoo!, Inc, FastCompany, Wall Street Journal's Startup Journal, Forbes, Devx, Aberdeen, Infoworld, and all of TechTarget's portals (SearchCRM...)... as well as our www site.

KnowledgeStorm delivers marketing intelligence reports that outline the exposure and all activities that occur to a listing in the network. A listing can consist of 1 or more software, service, hardware or research documents (white papers...)

KnowledgeStorm also offers sponsorship of newsletters, research documents from analyst firms and other efforts aimed at lead generation.

The biggest difference between KS and a PPC engine is that vendors who list on KnowledgeStorm receive leads, including complete contact and demographic info. KnowledgeStorm is able to give its vendors an accurate, and usually conservative, expectation on the volume of leads they should expect based on the subscription and solutions they list.

Basically, you list on KS, and start receiving leads...all of which have read your solution information and/or research documents and filled out contact information.

I hope this information outlines the KnowledgeStorm's traffic and some of the services they provide. Obviously, I am a bit biased, but have kept this info as objective as possible while giving you the complete picture.

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