|new to web promotion and looking for advice|
advice for promoting a web site
I am new (like a month) to web promotion and stumbled across you guys...a god send in experiance!
I have three pretty dumb questions...I am small (like one person), and am kind of scared by the high prices some search engines charge. Can anyone recommend an inexpensive way to start out? ie free engines etc? I have tried the open source one btw.
Secondly..my site is a news type of site, and all of the home page is dynamic links and images...no text. I've been reading through this forum and there seems to be a suggestion that you need to put about 250 static words on a home page to get results. Could someone advise?
Thirdly, I read somewhere that the 250 word buiness was actually 250 characters. That would make a big difference. But if it is not words and it is characters...do characters include spaces or not.
I feel kind of dumb asking this stuff...be gentle..its my first time here! LOL!
First off :
>>I feel kind of dumb asking this stuff...be gentle..its my first time here!
No need, we all start somewhere. I doubt you will find anyone taking it anything other than easy. If they didnt I am confident that they would get a metaphorical kicking from an admin or mod :)
>>and am kind of scared by the high prices some search engines charge
Sounds like you are refering to Pay Per Click, where you bid for certain keywords and a placement in a search engines. Looks like you have found that forum :) You dont have to go down that route, a route that can start to get expensive depending on the keywords you are going after. For example casino is an expesive terms but "blue widgtes my hometown" will be less competitive and as such cheaper.
>>and all of the home page is dynamic links and images...no text
This might be a reason to go down the PPC, but PPC means you have to have some return on your investment. I dont know if you do. If you dont you will need to get some text on your pages. The 250 words is a start, definitely words and not characters. Take a look at Bretts post about a sucessful site in 12 months for how to get serious amounts of visitors naturally, without paying:
HTH a bit
For inexpensive but reasonable keyword prices look at FindWhat. I have been around for about 4 years, and 3 years or so the PPCs began. FindWhat still offers probably the best deal as to price per keyword with reasonable reach to major Internet audience. Not too sure how its conversion and ROI are, but it seems they are growing and that is a good sign. Also they now offer a new Ad Analyzer tool.
Google Ad Words is probably everybody's favorite, but very expensive. Overture is less expensive, but still expensive. The biggest problem we all have is how do we know the clicks we are charged for are valid clicks? That is the problem that haunts the PPC world. Some estimates are that as much as 30% of the clicks are bogus. But -- you will never get a PPC to admit the problem even exists.
Many thanks for the great suggestions!
I read the suggested article btw...excellent..though it might be a bit dated?
So just so I am clear...there is a definate need for static text in order to get the attention of a search engine?
Would you guys mind if I asked a few other dumb questions? I won't right away until I know its OK...As a tech mentor myself I always like to be asked first.
>>excellent..though it might be a bit dated?
Some bit may appear dated, but the general priciple of it stands strong.
>>there is a definate need for static text in order to get the attention of a search engine
Yes, if you dont want to pay for placement or click. You could cloak but that is a new beast all together:
cloaking forum [webmasterworld.com]
>>Would you guys mind if I asked a few other dumb questions?
Fire those questions in. You will get better responses if you choose the right forum for a specific question. :)
Frank, we have a lot in common though I am in the UK. As a novice, SEO is a steep learning curve and a little daunting. Obviously, I am not as familier with PPC in the US, but my one word of advice is to not become too relient on it. It solves a problem short term, but its a dutch auction and the prices roll up and up and up, though it may be that your market is not as competitive. Once click fraud raises its head, you can soon find yourself in catch 22 - cant live with it , cant live without it. If in the meantime you have done little else to promote your site, youre knackered. If you get into PPC, get some good tracking software, set your budget to give you the ROI that is acceptable, and stick to it. In the meantime, spread the load via SEO, linking, banners (But be careful, a minefield in itself). Lastly, whatever you may think of doing, post it up here for some feedback. I found this forum a couple of weeks ago and have learnt more in that time than in the last six months. Best of luck.
Can anyone recommend an inexpensive way to start out?
IQseek has always been great for me. . . Extremely cheap, and honest, which is hard to in in PPC. I also suggest getting a good stats program, or better yet a live chat service so you can watch for automated clicks in the other PPC engines. I shy away from sprinks and ah-ha for sure. kanoodle is hit or miss as is find what.