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PPC Statistics Break down of who/how many click on Sponsored links compared to natural jeffkatz
Does anybody have any stats about what % of people click on Sponsored Results compared to Natural Results? In addition, are there differences in the % who click on sponsored results based on user demographic?
I couldn't find the thread on this that I'd seen back in August 2003, but do remember reading that the conversion rate for paid search traffic was >50% higher than for organic search. shorebreak
Here's an article referring to a 2003 IAB study that claims to quantify the relative CTRs of paid search vs organic:
and the IAB study itself:
[ ...] iab.net
You have to pay to get the report, but the percentages are listed in the first article, 18% vs 4.5% for organic.
I just asked this question anohter place in WW and basically what the response was from several people was this:
1. Paid listings provide better CTRs for products and services than corresponding free listings in the same rank.
2. Conversions to sales is higher with PPC than organic.
Thanks guys. Quick question. What does a CTR mean for search listings?
For an online ad, CTR is the % of people who click on your advertisement out of all visitors to a given website (right?).
However, when referring to a search engine it is the % of users who click on your site out of all those who search for a given keyword?
I apologize if this is too much of a beginners' question.