I have just done an analysis of the data for the last year. I am tracking sales per keyword and I am amazed of how many keywords generate traffic but no sales. My keyword list was almost 200 and I have since weeded out over 150 terms that havent produced one sale in a whole year. Im mentioning this because of the importance of tracking ROI per keyword.
Not exactly on topic with this reply, but close -- somewhere, about 4 years ago I found a statistic that said the overall coversion ratio from clicks to sale was 1.3%. 100 clicks = 1.3 sales, seems awful low. Did I misread, mis-interpret, or maybe I am doing the math wrong.
Anyone know what the standard is these days? Because if one is paying for 100 clicks at say $.50 per click, that's $50. Best have a whale of sale to pay for that. Of course I don't pay for all my clicks, but I know some competitors who must be, or paying for most of them.
Conversion ratio depends a lot on industry as well. The higher priced the item, the lower the conversion %.
Most ecommerce sites get around 1-2% conversion rates. However, just because you fall into that category doesn't mean you should be satisfied with it. There are many ways to increase conversion rate, and some sites get 3-6% conversions on a lot of traffic.
Webwork, I think you forgot to include the url of the post you're referring to.
What is reported there is stictly one person's experience, but it is close to the stat I saw months ago re 1.3% conversion ratio. But good point, re the more expensive the items sold, the lower the conversion ratio (as a general rule).