seth_wilde
msg:1231549 | 4:34 pm on Feb 12, 2004 (gmt 0) |
You can even take it a step further and track ROI by query string. Works great for building negative match lists when using broad match.
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roitracker
msg:1231550 | 4:57 pm on Feb 12, 2004 (gmt 0) |
I was just chatting with a client about this! 20% of keywords generate 80% of the sales.
80% of purchases are for 20% of the products.
20% of cutomers generate 80% of the business.
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WebStart
msg:1231551 | 11:36 pm on Feb 14, 2004 (gmt 0) |
Not exactly on topic with this reply, but close -- somewhere, about 4 years ago I found a statistic that said the overall coversion ratio from clicks to sale was 1.3%. 100 clicks = 1.3 sales, seems awful low. Did I misread, mis-interpret, or maybe I am doing the math wrong. Anyone know what the standard is these days? Because if one is paying for 100 clicks at say $.50 per click, that's $50. Best have a whale of sale to pay for that. Of course I don't pay for all my clicks, but I know some competitors who must be, or paying for most of them.
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WebStart
msg:1231552 | 12:19 am on Feb 15, 2004 (gmt 0) |
Sorry folks, found the answer here in webmaster world at this post: is 1out of 500 conv. to sale on ah-ha, kanoodle a safe assumption? Seems 1.3 or 1.5% might be a reasonable expectation. Still seems awful low.
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eWhisper
msg:1231553 | 3:17 am on Feb 15, 2004 (gmt 0) |
Conversion ratio depends a lot on industry as well. The higher priced the item, the lower the conversion %. Most ecommerce sites get around 1-2% conversion rates. However, just because you fall into that category doesn't mean you should be satisfied with it. There are many ways to increase conversion rate, and some sites get 3-6% conversions on a lot of traffic. Webwork, I think you forgot to include the url of the post you're referring to.
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WebStart
msg:1231554 | 8:45 am on Feb 15, 2004 (gmt 0) |
Sorry, here is the url: [webmasterworld.com...] What is reported there is stictly one person's experience, but it is close to the stat I saw months ago re 1.3% conversion ratio. But good point, re the more expensive the items sold, the lower the conversion ratio (as a general rule).
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