I'm new to the ppc world, so what is the catch here that i'm missing? (this isn't a slam on any ppc, i honestly don't understand this discrepancy that is surely not possible).
Below from the ah-ha/enhance account manager screen:
"Click here to see the 25 most searched-for keywords on our networks from December 2003.
TOP 25 KEYWORDS - DECEMBER 2003
ok, those are the top 10 out of enhance's top 25 searches for december. but when i went to overture's search term suggestion tool and searched for web hosting, the total number of searches that contain "hosting" add up to somewhere around 3,000,000 or 3,500,000 for december.
enhance/ahha = 7,700,000
overture = 3,000,000
the other terms are similar in that ahha shows millions more searches than overture.
since there is no way that ahha is blowing away overture - what's the deal with these crazy numbers?
thanks for your help,