after reading some terrible stories of others with ah-ha - (enhance) and/or kanoodle i'm a bit concerned, but, i've also heard some positive ROI stories as well.
in the past few days i've begun promoting on these two ppc's a product that has a VERY solid, VERY proven conversion to sale percentage of 1-1.5 out of 100 visitors in all other promotions we've done. we simply want the extra traffic that these smaller ppcs can bring, but the quality is a concern. it will take a couple of months to test thoroughly ourselves, so i'd love your feedback now to have an idea of what to expect.
on these two, can at least 1 out of 500 clicks converted to a sale be expected for a product that is proven to convert at 1%-1.5% everywhere else? i realize other factors are at work, but SURELY traffic on these two is good enough to bring 1 out of 500 for a proven product - I hope.
I don't really know but they are cheap enough to test. Just remember when you test that the conversion rate will most likely be less than what you get now. You'll have to take a look at what it actually costs to make the sale. You may find the conversion rate is half what you get now but the spend will most likely be in line with it also.