homepage Welcome to WebmasterWorld Guest from 54.197.211.197
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Advertising / Pay Per Click Engines
Forum Library, Charter, Moderator: open

Pay Per Click Engines Forum

    
Deciding campaigns/ad groups for PPC?
kmlp224

10+ Year Member



 
Msg#: 456 posted 10:52 am on Feb 4, 2004 (gmt 0)

Having only recently started doing PPC for various clients I am just getting up to speed. I have no problem with writing ads, keywords and most of my ads are achieiving high placement at low cost. However, when setting up new clients campaigns I find it difficult to decide how to separate all the campaigns/ad groups. Does anyone have a logical process of doing this- start general, reflection of main products services? Any ideas?

 

tfanelli

10+ Year Member



 
Msg#: 456 posted 4:17 pm on Feb 4, 2004 (gmt 0)

I dont really have a site that has many products but I do seperate my ads by who I am targeting (industry) and also by performace or position. So I keep all my top position terms together and so on.

redzone

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 456 posted 4:49 pm on Feb 4, 2004 (gmt 0)

We usually break up keywords into (3) levels:
Site (general)
Category (product group specific, ie; blenders)
Product Line (Cuisinart Blenders)

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Advertising / Pay Per Click Engines
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved