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Kanoodle vs. Enhance (Ah-ha)
Can anyone give me an honest assessment?
CalArch90




msg:1227013
 5:55 pm on Jan 22, 2004 (gmt 0)

I currently use AdWords, Overture, and FindWhat and I am happy with the results from all three.

Has anyone tried both Kanoodle and Enhance (former Ah-ha)? I would like an honest assessment of which is better, or are they about the same?

I'm particularly concerned about bot traffic, since I've heard neither has really brought this issue under control?

If you had to chose one only, which would it be, or should I not waste my time with either one?

The bid prices seem very low, so this is a plus, but if a high amount of traffic is coming from bot clicks, what's the point? It won't convert to anything anyway. Am I right about this?

 

kanetrain




msg:1227014
 6:47 pm on Jan 22, 2004 (gmt 0)

I use kanoodle and I've been happy. I used Enhance (they were then ah-ha.com) for a while and was not happy. But that was probably 2 years ago... perhaps their quality of traffic has improved. Dunno.

TomWaits




msg:1227015
 6:50 pm on Jan 22, 2004 (gmt 0)

I use both. IMHO, Kanoodle has their bot traffic under control better than Enhance. When we've got into trouble with a keyword getting questionable traffic, we've simply deleted it. When Kanoodle raised their limit to 5 cents, I deleted a whole slew of stuff, and knock on wood, very little of what's coming to us from Kanoodle's partners is bogus. It's almost all pretty good. That wasn't true six months ago.

We get more volume from Kanoodle than we do from Enhance. Enhance is basically an afterthought. We spend roughly triple on Kanoodle that we do on Enhance.

I'd give Kanoodle a whirl. You can take or leave Enhance.

CalArch90




msg:1227016
 9:12 pm on Jan 22, 2004 (gmt 0)

Thank you both for your feedback. I'm somewhat naive about the whole clickbot thing. I think it is completely disgusting that this goes on. I'm sure it costs advertisers a lot of money.

What do I need to look for in my logs to determine if a click-thru is from a bot, is there a "sure sign" that I need to look out for so that I can disable those keywords that are suspect?

Since I've been working with Overture and Google, there has not really been a need for me to worry about this, and FindWhat is working out very well for me so far, but the other second tier sites worry me.

I need more traffic (I get a pathetic 100,000 page views a month for a 250 page site) and need to find an effective way of increasing my visitors, as long as it is legitimate traffic that can convert.

KanoodleDood




msg:1227017
 10:12 pm on Jan 22, 2004 (gmt 0)

Hi all. I am from the Kanoodle team and I wanted to point out that unlike Enhance, we offer the ability to buy contextual advertising with our ContextTarget program. With our program, you buy ContextTarget listings separate from your keyword listings. As such, you bid and track separately, and you can write ads specific to the category you are targeting. Currently, we are only offering categories in the Financial vertical, but we are slated to launch more categories sometime soon.

Mardi_Gras




msg:1227018
 10:20 pm on Jan 22, 2004 (gmt 0)

>I'm particularly concerned about bot traffic, since I've heard neither has really brought this issue under control?

The problem I had with Ah-Ha was no traffic, not bot traffic. Niche US city travel term; broader terms might do better. Customer service was great, though.

martinibuster




msg:1227019
 10:56 pm on Jan 22, 2004 (gmt 0)

You can put me down as dissatisified with Kanoodle traffic. :(

:(

CalArch90




msg:1227020
 12:08 am on Jan 23, 2004 (gmt 0)

martinibuster,

Because of amount of traffic or quality of traffic?

martinibuster




msg:1227021
 7:34 am on Jan 23, 2004 (gmt 0)

Because of amount of traffic or quality of traffic?

Because of quality.

I received many referrals from one affiliate who had several template sites. His business model is to feed clicks to Kanoodle through these similar looking "search" sites.

Prior to Kanoodle I have never heard of these "search" sites. After Kanoodle, I've never heard from them again.

These "search" sites apparently exist for the sole purpose of feeding clicks through the Kanoodle system.

The odd thing about these clicks is that:

  • The visitors left no ip trails.
  • They came from no identifiable ISP.
  • 100% of them bopped into my website then immediately bounced out.
  • One hundred percent followed the above same pattern.

This was as of November 2003. My advice for Kanoodle is that they better put their sales force to work on acquiring better partners.

My free advice to Kanoodle: Give Barry Diller a ring. ;) Y

Said in the spirit of constructive criticism. :) Y

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