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|Using Images to enhance your Search Engine listings?|
Would doing so increase the branding effectiveness of search marketing?
| 8:55 pm on Jan 14, 2004 (gmt 0)|
|One unknown that's generated considerable buzz of late is graphical sponsored listings. Would marketers do well to add images and richer visual elements to their paid search results? |
a very interesting article indeed.
in the UK espotting and webfinder have both been doing this for a long time.
| 9:05 pm on Jan 14, 2004 (gmt 0)|
Ah-ha and Kanoodle were doing this also for awhile. I had forgot if it was Ah-ha that had an agreement with AV at one time to show Corp. Logos with the listings. I think they called it LogoLinks?
| 9:14 pm on Jan 14, 2004 (gmt 0)|
As long as it's a simple logo, it could be effective. But if they start letting in "logos" that are 200 px wide, flash, dance, and play , the premium listings will start being ignored.
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