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Using Images to enhance your Search Engine listings?
Would doing so increase the branding effectiveness of search marketing?

 8:55 pm on Jan 14, 2004 (gmt 0)

One unknown that's generated considerable buzz of late is graphical sponsored listings. Would marketers do well to add images and richer visual elements to their paid search results?


a very interesting article indeed.

in the UK espotting and webfinder have both been doing this for a long time.




 9:05 pm on Jan 14, 2004 (gmt 0)

Ah-ha and Kanoodle were doing this also for awhile. I had forgot if it was Ah-ha that had an agreement with AV at one time to show Corp. Logos with the listings. I think they called it LogoLinks?


 9:14 pm on Jan 14, 2004 (gmt 0)

As long as it's a simple logo, it could be effective. But if they start letting in "logos" that are 200 px wide, flash, dance, and play , the premium listings will start being ignored.

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