| 7:57 pm on Jan 13, 2004 (gmt 0)|
The amount of characters I use varies depending on the keywords. I always try to include the company name, the keywor(s) and a call to action, or something like, "Same Day Shipping!"
I agree, short and sweet is the way to go. Don't make people read more than they need to.
| 9:20 pm on Jan 13, 2004 (gmt 0)|
I always believe in putting my self in the buyers shoes, and serve up copy which meets their needs :)
been working a treat since 2000
| 9:21 am on Jan 14, 2004 (gmt 0)|
Short and to the point. Google AdWords ad copies go to Overture and FindWhat too. No problems with CTR so far.
| 9:51 am on Jan 14, 2004 (gmt 0)|
It all depends on the product or service you are selling. For some ads prices work best, for others you may want a phone number in there, etc.
| 2:02 pm on Jan 14, 2004 (gmt 0)|
|Google AdWords ad copies go to Overture and FindWhat too |
I haven't detected a pattern - in fact the above is a "feature" if you use GoToast - I consider it a nuisance. Short isn't always convenient when you need big words to describe a technical feature.
| 5:51 pm on Jan 14, 2004 (gmt 0)|
Often (depending on other info Y shows in the search request), a longer description will make it so a user has to scroll down the page to see the 2nd-4th ad. In these situations, we often see a higher change for CTRs between the first 1-2 and 3-4 positions than if everyone has a short description and they are all displayed as soon as someone does a search result.
| 6:19 pm on Jan 14, 2004 (gmt 0)|
Difficult to specify any particular text length and analyze impact on CTR.
I believe its more to do with
1.the business area 2.the customer segment 3.the keyword in question and MAYBE the PPC SE