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PPC Copy: Short & Sweet?
Verbose & Informative? What's working for you?
martinibuster




msg:1229469
 7:51 pm on Jan 13, 2004 (gmt 0)

I've been using short & sweet. What's working for you?

 

Robino




msg:1229470
 7:57 pm on Jan 13, 2004 (gmt 0)

The amount of characters I use varies depending on the keywords. I always try to include the company name, the keywor(s) and a call to action, or something like, "Same Day Shipping!"

I agree, short and sweet is the way to go. Don't make people read more than they need to.

Shak




msg:1229471
 9:20 pm on Jan 13, 2004 (gmt 0)

I always believe in putting my self in the buyers shoes, and serve up copy which meets their needs :)

been working a treat since 2000

Shak

vibgyor79




msg:1229472
 9:21 am on Jan 14, 2004 (gmt 0)

Short and to the point. Google AdWords ad copies go to Overture and FindWhat too. No problems with CTR so far.

sem4u




msg:1229473
 9:51 am on Jan 14, 2004 (gmt 0)

It all depends on the product or service you are selling. For some ads prices work best, for others you may want a phone number in there, etc.

anallawalla




msg:1229474
 2:02 pm on Jan 14, 2004 (gmt 0)

Google AdWords ad copies go to Overture and FindWhat too

I haven't detected a pattern - in fact the above is a "feature" if you use GoToast - I consider it a nuisance. Short isn't always convenient when you need big words to describe a technical feature.

eWhisper




msg:1229475
 5:51 pm on Jan 14, 2004 (gmt 0)

Often (depending on other info Y shows in the search request), a longer description will make it so a user has to scroll down the page to see the 2nd-4th ad. In these situations, we often see a higher change for CTRs between the first 1-2 and 3-4 positions than if everyone has a short description and they are all displayed as soon as someone does a search result.

Udayan




msg:1229476
 6:19 pm on Jan 14, 2004 (gmt 0)

Difficult to specify any particular text length and analyze impact on CTR.
I believe its more to do with
1.the business area 2.the customer segment 3.the keyword in question and MAYBE the PPC SE

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