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PPC Copy: Short & Sweet?
Verbose & Informative? What's working for you?
martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 417 posted 7:51 pm on Jan 13, 2004 (gmt 0)

I've been using short & sweet. What's working for you?

 

Robino

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 417 posted 7:57 pm on Jan 13, 2004 (gmt 0)

The amount of characters I use varies depending on the keywords. I always try to include the company name, the keywor(s) and a call to action, or something like, "Same Day Shipping!"

I agree, short and sweet is the way to go. Don't make people read more than they need to.

Shak

WebmasterWorld Senior Member shak us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 417 posted 9:20 pm on Jan 13, 2004 (gmt 0)

I always believe in putting my self in the buyers shoes, and serve up copy which meets their needs :)

been working a treat since 2000

Shak

vibgyor79

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 417 posted 9:21 am on Jan 14, 2004 (gmt 0)

Short and to the point. Google AdWords ad copies go to Overture and FindWhat too. No problems with CTR so far.

sem4u

WebmasterWorld Senior Member sem4u us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 417 posted 9:51 am on Jan 14, 2004 (gmt 0)

It all depends on the product or service you are selling. For some ads prices work best, for others you may want a phone number in there, etc.

anallawalla

WebmasterWorld Administrator anallawalla us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 417 posted 2:02 pm on Jan 14, 2004 (gmt 0)

Google AdWords ad copies go to Overture and FindWhat too

I haven't detected a pattern - in fact the above is a "feature" if you use GoToast - I consider it a nuisance. Short isn't always convenient when you need big words to describe a technical feature.

eWhisper

WebmasterWorld Administrator ewhisper us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 417 posted 5:51 pm on Jan 14, 2004 (gmt 0)

Often (depending on other info Y shows in the search request), a longer description will make it so a user has to scroll down the page to see the 2nd-4th ad. In these situations, we often see a higher change for CTRs between the first 1-2 and 3-4 positions than if everyone has a short description and they are all displayed as soon as someone does a search result.

Udayan

10+ Year Member



 
Msg#: 417 posted 6:19 pm on Jan 14, 2004 (gmt 0)

Difficult to specify any particular text length and analyze impact on CTR.
I believe its more to do with
1.the business area 2.the customer segment 3.the keyword in question and MAYBE the PPC SE

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