Does anyone think the new IntelliMap artificially increases the bid price on less competitive terms by associating them with “master keywords” whose overall value is likely higher and more competitive among bidders?
As a long time FindWhat advertiser my opinion is that this sucks.
6. Will I be competing for position with other advertisers who have not bid on my less popular keywords? Finding keywords that are “hidden gems” (i.e. keywords that are less popular but are highly relevant) can take a considerable amount of time on your part. Typically, you will not find all the variations of keywords relevant to your business because everyone searches for information just a little differently. So, while other advertisers may now be competing for position on your hidden gems, you will now be able to take advantage of traffic on their hidden gems. It works both ways. Bottom line, you will most likely see an increase in relevant traffic to your website and save a considerable amount of time managing your FindWhat.com keyword campaign.
There goes many of the keywords that are at under 5˘ where I felt that that was the maximum I wanted to bid. I may keep a few main keywords where I'm already bidding higher or have no competition but the traffic that FW now generates is not of enough value to keep the others.
From the comments in this forum in the last 6 months I would suspect that I will not be alone. This is just a method of dumping the grandfathered bids. What they don't realize is that the only reason we kept many of these terms was the low cost per click.
It's that old chestnut of greed kicking in again. I'm surprised it took FindWhat so long to get with the program really, probably because their technology is also used by Lycos, and as we saw with BT and Looksmart reaching decisions probably takes longer than it should.
Bottom line, think of one word, put it in a campaign, get traffic for a bunch of other words, some related, some not, extended broad match, match driver by any other name.
That on the back of minimum of 5 cent clicks and who knows what the future holds for FW.