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Go Toast is acquired

 3:46 pm on Dec 15, 2003 (gmt 0)

Atlas DMT, an advertising technology provider and an operating unit of aQuantive, Inc. (Nasdaq:AQNT), today announced the acquisition of GO TOAST (www.gotoast.com), a leading global provider of paid search management and optimization tools.



congrats Dave and Frank



 4:06 pm on Dec 15, 2003 (gmt 0)

That is huge news. Is that the largest SEM provider deal yet?

SEM marketing has arrived.

Congrats GoToast.


 4:17 pm on Dec 15, 2003 (gmt 0)

The boys at Go Toast have really deserved this, congrats.


 4:17 pm on Dec 15, 2003 (gmt 0)

Congrats on this one, a lot of work has gone into their product :)


 4:19 pm on Dec 15, 2003 (gmt 0)

Was just speaking to GT this morning and they mentioned it, kinda of a shocker because it was kept under wraps very well at the GT party during SES.

Congrats to Dave, Frank and the entire GoToast team!



 10:13 pm on Dec 15, 2003 (gmt 0)


(I don't care who acquires who, I just wanna see things work well like a normal user, instead of saying "huh? MS is taking to Google?" I say "Wow, this is gonna be an excellent search engine" ;))



 10:36 pm on Dec 15, 2003 (gmt 0)

From what I hear the product is excellent, from what I have I have seen from the guys at PubCon they are quality people too.

Having said that revenues of $3-4 million is, where I come from, a Mom & Pop operation. I hope they got the right price [and in cash], these "crazy for anything search" times will soon fade.

jeremy goodrich

 11:25 pm on Dec 15, 2003 (gmt 0)

They threw one heck of a party in Chicago ;) Interesting that they didn't use the conference to get some news, like Ha-Ha did.

This doesn't really change the high end analytics market much though - at least, not yet.


 9:58 pm on Dec 24, 2003 (gmt 0)

GoToast's marketing and buzz-creation was done very well; it's product, however, has not gotten many kudos from people who've actually implemented it at scale. To anyone who's been optimizing large $100K+/mo paid search campaigns for any significant period of time, GoToast's value has been more administrative than anything else. That's good, but the real problem in large CPC campaigns is optimizing ROI, and in that regards, GoToast is no better than the $50/month PC-based tools out there.

One man's opinion,

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