|Go Toast is acquired|
|Atlas DMT, an advertising technology provider and an operating unit of aQuantive, Inc. (Nasdaq:AQNT), today announced the acquisition of GO TOAST (www.gotoast.com), a leading global provider of paid search management and optimization tools. |
congrats Dave and Frank
That is huge news. Is that the largest SEM provider deal yet?
SEM marketing has arrived.
The boys at Go Toast have really deserved this, congrats.
Congrats on this one, a lot of work has gone into their product :)
Was just speaking to GT this morning and they mentioned it, kinda of a shocker because it was kept under wraps very well at the GT party during SES.
Congrats to Dave, Frank and the entire GoToast team!
(I don't care who acquires who, I just wanna see things work well like a normal user, instead of saying "huh? MS is taking to Google?" I say "Wow, this is gonna be an excellent search engine" ;))
From what I hear the product is excellent, from what I have I have seen from the guys at PubCon they are quality people too.
Having said that revenues of $3-4 million is, where I come from, a Mom & Pop operation. I hope they got the right price [and in cash], these "crazy for anything search" times will soon fade.
They threw one heck of a party in Chicago ;) Interesting that they didn't use the conference to get some news, like Ha-Ha did.
This doesn't really change the high end analytics market much though - at least, not yet.
GoToast's marketing and buzz-creation was done very well; it's product, however, has not gotten many kudos from people who've actually implemented it at scale. To anyone who's been optimizing large $100K+/mo paid search campaigns for any significant period of time, GoToast's value has been more administrative than anything else. That's good, but the real problem in large CPC campaigns is optimizing ROI, and in that regards, GoToast is no better than the $50/month PC-based tools out there.
One man's opinion,