Go to the Advertiser Center. It is on the top of the main page.
Ah-Ha changed their name at SES. They were two booths away from us and the logo change took minutes.
Internet start-up plans first local IPO in years
By JOHN COOK [seattlepi.nwsource.com]
SEATTLE POST-INTELLIGENCER REPORTER
|Marchex Inc., an obscure Internet start-up founded by several former Go2Net executives, has filed to raise up to $35 million in an initial public offering. |
Marchex provides several online services and is exploring several others. Among those are search engine optimization, online payment technology and paid inclusion advertising where companies pay for their Web sites to be included in search engine results.
Older WW post:
ah-ha.com Merger with Marchex [webmasterworld.com]
I could be wrong, but I swear I saw enhance.com for sale on a domain site less than a month ago. They must be desperately grasping for a different identity.
The name change was fun to watch- they gave away their thumb wrestingling gadgets as collectables and started over with a new banner, T-shirts and a whole new crowd- it did make for renewed excitement at the "formerly" booth
"If you would like to read more about this landmark sale, here is a link to Boss Media's press release about the sale. The highest valued sale for a pure domain name last week was a solid one-word dictionary domain - enhance.com which went for $20,000 at Afternic. The #3 slot was also worth five figures, as charts.com earned $18,000 for the seller through Sedo. "
Luke_SR nice find. Seems Enhance is transitioning all their changes slowly but surely. CJ banners are already changed to Enhance too.
I always fancied the name "Ah-Ha" though, its very hard starting of with a new name, because first of all, A PR:0 doesn't do any good with reputation, Although, "Enhance Interactive" is not a bad name for a PPC engine.
Ya - I really like the change. I always thought ah-ha.com was a horrible name. I used to have a few really good friend who worked for them (one still does)... when she used to tell people who she worked for they would always respond the same... ah...what...dot com? And people would always get really confused with the domain name because they only had the name with the hyphen. Some company that sells machines or something has ahha.com and the also use a lightbulb for their logo.
I, for one, can say that I love the change and I really think that this will be an important step for this company.
How does Enhance fare? Do they deliver a decent ROI? A rep from Enhance called me this week and I signed up. The main reason I signed up is because there were only two other sites biddin on my terms and they had very few keyword each, so my field is pretty much wide open.
I have seen them produce a marginally positive ROI for some verticals and terrible ROI for others.
Give it a shot, but don't hope for anything spectacular.
My reaction to the whole name change:
Did anyone forget their good/bad experiences with ah-ha when the name changed to enhance?
any serious volume from ah-ha?
I met with the Marchex guys at SES San Jose...
Their biggest concern with distribution channels was conversions and quality traffic. (At least that's the pitch they were giving)...
One thing to remember is these guys all come from a strong financial/biz background. They took go2net up the ladder and dumped it.. I would not be surprised if they took the same strategy with Ah-ha/Enhance. They have experience in making companies profitable, show perceived value to investors, and then jumping ship...
On another PPC engine front, I talked with Doug Perlson at Kanoodle yesterday (A Sprinks employee that migrated over), and he claims some big announcements for Kanoodle in the distribution channel area, first quarter 2004, to compliment their technology advances of the last year..
Should be an interesting 1st quarter as a few of the 2nd tier engines make a move to try and place themselves somewhere between 2nd tier and Overture..