I have a financial services client who is keen to run a PPC campaign in Mexico and I'm looking for some advice on which engines to use.
Having read some WebmasterWorld posts re. Mexico it seems that the big 3 engines there are Google, Yahoo and MSN.
For Google we can use AdWords. Yahoo Mexico doesn't seem to carry any PPC results? MSN Mexico does seem to be showing some sponsored listings supplied by Terespondo. My rudimentary grasp of Spanish leads me to believe this is a PPC offering but I'm not sure.
Can anyone help me out on this and/or let me know if there are other Mexican PPC options I should pursue.
Terespondo offers PPC services for Latin America, especially for Brazil. You can access an English version of their site. Just click on the English link at the top. The site is in Portuguese by default, but is also offered in Spanish, and English.
Every search term on Quepasa seems to have a $0.03 bid and volume estimates, although promised, are not provided, which doesn't fill me with confidence. Do you know who their distribution partners are? Are they any other major players in the Mexican PPC market?