FINDWHAT.COM (NASDAQ: FWHT), a leading developer and provider of performance-based marketing services for the Internet, today announced the signing of a private label contract with Verizon Information Services (VIS), the world's largest yellow pages publisher (Verizon SuperPages) and provider of the leading Internet directory service (SuperPages.com) in the U.S. VIS is part of Verizon Communications (NYSE:VZ), the largest provider of wireline and wireless communications in the United States. Financial terms of the contract were not disclosed.
Under the terms of the revenue sharing-based licensing agreement, FindWhat.com will provide the technology and business operations expertise to support enhanced local SuperPages.com advertising services. The services will employ the existing infrastructure and systems at FindWhat.com and the technology will reside on FindWhat.com's globally redundant data centers. FindWhat.com's private label service currently fuels Lycos's InSite(TM) AdBuyer advertising service and should soon be the underpinning of a paid listings service in Japan, through a licensing agreement with Mitsui & Co., Ltd. announced in September.
Are they saying this is the average price per click across the board? An interesting number if that's what it means.
Right now we spend a lot of money with Superpages. If they start doing what Switchboard.com does with the ads on the search page, it would be a mistake, as why pay for big dollars for advertising if you also show on the search page for a much cheaper cost with PPC?