homepage Welcome to WebmasterWorld Guest from 54.204.58.87
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Advertising / Pay Per Click Engines
Forum Library, Charter, Moderator: open

Pay Per Click Engines Forum

    
Findwhat and Verizon make a deal
Superpages getting a PPC enhancement?
werty




msg:1227035
 3:45 pm on Dec 3, 2003 (gmt 0)

FINDWHAT.COM (NASDAQ: FWHT), a leading developer and provider of performance-based marketing services for the Internet, today announced the signing of a private label contract with Verizon Information Services (VIS), the world's largest yellow pages publisher (Verizon SuperPages) and provider of the leading Internet directory service (SuperPages.com) in the U.S. VIS is part of Verizon Communications (NYSE:VZ), the largest provider of wireline and wireless communications in the United States. Financial terms of the contract were not disclosed.

Under the terms of the revenue sharing-based licensing agreement, FindWhat.com will provide the technology and business operations expertise to support enhanced local SuperPages.com advertising services. The services will employ the existing infrastructure and systems at FindWhat.com and the technology will reside on FindWhat.com's globally redundant data centers. FindWhat.com's private label service currently fuels Lycos's InSite(TM) AdBuyer advertising service and should soon be the underpinning of a paid listings service in Japan, through a licensing agreement with Mitsui & Co., Ltd. announced in September.

Businesswire Press Release [home.businesswire.com]

It seems like this is becoming a trend. 2 weeks ago Bellsouth and Looksmart made a deal [webmasterworld.com].

 

eWhisper




msg:1227036
 4:07 pm on Dec 3, 2003 (gmt 0)

On average, keyword search costs $0.29 per lead

Are they saying this is the average price per click across the board? An interesting number if that's what it means.

Right now we spend a lot of money with Superpages. If they start doing what Switchboard.com does with the ads on the search page, it would be a mistake, as why pay for big dollars for advertising if you also show on the search page for a much cheaper cost with PPC?

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Advertising / Pay Per Click Engines
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved