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Google Contextual vs. Adwords v7ma
I'm wondering if anybody has seen specific trends in conversions ratios of Google contextual ads vs. regular SE ads?
I'm guessing the contextual will have a much, much lower conversion ratio, but I'm wondering if anybody has solid figures for their own campaigns?
We're seeing lower conversions for contextual adds, but percentages can vary greatly depending on the phrase & creative. I've shut ofc the contextual advertising for some sites, but still get an acceptable roi for others..