What PPC's are worth the time and money to participate in?
Here's a question that has been asked before I'm sure, however in many cases, it is specifically directed at one particular PPC ("noodleppchead.com worth it?", as opposed to gathering consistent responses comparing several with each other -- or the responses are ambiguous without any stats. Granted this is a highly subjective question, let me see if I can make it more objective.
Everyone's actual ROI (both based on gross sales and more importantly, and correctly, net profit) is going to vary depending on the space they play in. Therefore gross traffic is probably a more comparable statistic.
The bottom line is that we, like many of the rest of you, have tried almost all of them. And, to our dismay, we have found out most of these smaller PPCs are just not worth it - they either don't produce enough traffic to justify even the time to signup and manage an account, or the quality of click-thru traffic is so poor, the ROI doesn't justify the expenditure. It seems like Overture, Google, and Findwhat are really the only ones worth bothering with. But in order to focus this discussion, I need define what the criteria is for "bothering with" a PPC is (for us at least).
What I am interested in seeing is everyone's relative PPC traffic figures as a percentage of their largest PPC traffic provider. Ours averages around this:
Overture UK 0.05
Meaning, if we get 10,000 clicks from Google a month, we get 8,500 from Overture, and 1,500 from Findwhat. We draw the line roughly around 5% (0.05) and it seems like pretty much everyone else we have tried is around 0.05 or lower - not worth our time. I'd be interested to see anyone else's numbers, just divide the lower PPC's clicks into the highest. More specifically, I'd like to here from anyone that knows of a PPC that gets more than 5% of the traffic they get from Google (using the same keywords of course) and is getting decent ROI?
In general, I consider these more obscure PPCs just money making scams praying on the desperate desire of web marketers/masters to get back that ROI of yesteryear they had on Overture, before everyone and their mom was bidding. Whenever I ask a PPC "Who are your top 3 partners traffic wise" They usually beat around the bush and don't answer my question or their top 3 are hilariously obscure site.
I contest the only way to free ourselves from the monopolistic chains and sinking ROIs of Overture and Google's PPC is not find a better PPC but to get higher *natural* rankings on Google and MSN - which depending on your space can be very difficult, time consuming, and costly.
It sure wouldn't hurt though if there were a few worthwhile PPCs that brough significant traffic (5 or more percent of Google) and decent quality traffic (decent ROI).
Don't bother responding unless you have hard figures to post.