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Impact on clicks of Yahoo! UK switch from Espotting to Overture
less visits from espotting but no more from overture
spaidermen




msg:1228668
 9:56 am on Nov 5, 2003 (gmt 0)

Espotting clicks dropped in one day (monday 3) form 950 to 370. Now that's a fall!
But also Overture clicks instead of growing went down from 340 to 250 the same day!
Perhaps this is so because Yahoo UK shows just 4 bids and Overture has higher bids on average so my bids are no more enough to get at least the 4th sposts. Am I right? Have you experienced a similar loss in clicks?

 

max_rk




msg:1228669
 12:12 pm on Nov 5, 2003 (gmt 0)

>Espotting clicks dropped in one day (monday 3) form 950 to 370. Now that's a fall!

That is huge difference. Anyone else seeing any changes?

Lottie




msg:1228670
 12:51 pm on Nov 5, 2003 (gmt 0)

Yes, I'm seeing changes. Since 30th October, one campaign has dropped from an average of 110 clicks a day to around 40.

spaidermen




msg:1228671
 1:26 pm on Nov 5, 2003 (gmt 0)

When did the changeover take place exactly?

Shak




msg:1228672
 2:09 pm on Nov 5, 2003 (gmt 0)

very very early morning of last Thursday...

Shak

Trodda




msg:1228673
 2:12 pm on Nov 5, 2003 (gmt 0)

I was expecting a drop, but my Espotting clicks seem to have gone up about 30% this month when compared with the first 5 days of October. Very weird...

spaidermen




msg:1228674
 2:19 pm on Nov 5, 2003 (gmt 0)

The strange thing is that the drop took place 4 days after the changeover

spaidermen




msg:1228675
 10:10 am on Nov 6, 2003 (gmt 0)

Yesterday clicks have raised to 515, still much less than before

tigger




msg:1228676
 12:01 pm on Nov 6, 2003 (gmt 0)

same here I'm seeing a drop of about 3/4 in clicks, time to push up the overture bids

spaidermen




msg:1228677
 12:39 pm on Nov 6, 2003 (gmt 0)

3/4 means thay yahoo covered only 25% of Espotting clicks? I'd rather say around 50%
They have also sent an annoyng promotional email saying ESPOTTING GROWTH EXPLODES
Espotting reached another milestone during October, and its great news for advertisers - Espotting now power over 1 billion queries each month across Europe.
Go figure...

Receptional




msg:1228678
 12:40 pm on Nov 6, 2003 (gmt 0)

Anyone measuring the increase in Overture traffic? It will give us a good idea of Yahoo's market share... I'd love to give numbers but we made some huge changes to most of our bids around the timne of the changeover, so I don't have a reliable base for most large samples.

Dixon.

spaidermen




msg:1228679
 1:42 pm on Nov 6, 2003 (gmt 0)

Overture bids are higher so I lost the traffic altogheter

subway




msg:1228680
 3:06 pm on Nov 6, 2003 (gmt 0)

Funnily enough I have had a recent surge in my clients Espotting account, despite the change over, i.e. almost 7 times up on normal. Is anyone else seeing this or do you think its foul play?

spaidermen




msg:1228681
 3:18 pm on Nov 6, 2003 (gmt 0)

Maybe Espotting acquired a new partner who's big in the field you target. Luck!

Receptional




msg:1228682
 3:34 pm on Nov 6, 2003 (gmt 0)

Subway

Just check it is not one keyphrase with a ridulously high click through rate - that woudl be a sure sign of fould play by a competitor.

Dixon.

zipzip




msg:1228683
 3:37 pm on Nov 6, 2003 (gmt 0)

Maybe Espotting acquired a new partner who's big in the field you target

maybe espotting decided to let their pratners sned any old rubbish through just for the volume

sem4u




msg:1228684
 3:41 pm on Nov 6, 2003 (gmt 0)

There are a lot of Espotting partners in the Google SERPs today. This has been pushing click rates up.

subway




msg:1228685
 9:33 am on Nov 8, 2003 (gmt 0)

Yeah, it looks like a genuine surge in Espotting traffic. Very confusing seeing as though they just lost there biggest partner. If it is something to do with Espotting partner sites showing up in Google, then that goes to show the power the big G carries.

spaidermen




msg:1228686
 11:42 am on Nov 10, 2003 (gmt 0)

I don't see this surge at all, wheter from Google or crappy sites.

Weekly traffic has dropped from 6.300 to 3.900

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