This is pretty disappointing considering their traffic is so poor. I understand the reasoning when you have high quality distribution partners, but as far as Ah-Ha goes, I think this is a mistake on their part.
As a ah-ha.com subscriber, I would say they have to do something and I think an increase in bids is necessary to attract quality partners. Today I emailed them regarding their quality of traffic as being so low to where advertisers may be leaving. I actually saw a keyword term, "gambling", for .06 for the number 1 position. The no 2 position is an advertisement for selling cigarettes in the same search results. I think advertisers are not happy with having hundreds of clicks with little to show for them. I have a number of top 5 positions and I know I am not happy.
How is raising the bid going to raise the quality of subscribers? Any decent potential subscriber that could get a deal with one of the first tier PPCs would never go to Ah-ha since the others are already so established. To justify price increases you have to have a quality product people cant live without....
What I meant was the quality of "partners", (not subscribers), that they also use to bring in business since the larger search engines do not take 'paid subscriber' bids under .05. That means only the smaller ones will take what bids are left, and sometimes they dont protect against multiple clicks, etc. But everything else aside, I am trying other PPC's in order to find a better ROI.