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Looksmart looking to cut costs
Shak




msg:1228168
 5:33 pm on Oct 13, 2003 (gmt 0)

LOOKSMART'S Australian operations and the fate of its 45 local employees will be under the microscope over the next month as its global chieftains seek a way to survive a body blow dealt to the company by Microsoft.

[australianit.news.com.au...]

Shak

 

Bobby_Davro




msg:1228198
 10:38 am on Oct 14, 2003 (gmt 0)

"and where is the directory results? I paid many $299 to be listed on Yahoo and used to get alot of results and I get nothing or very close to nothing right now."

Yes, Yahoo obviously don't really want their directory any more, but they have had the decency not to remove it or "upgrade" their listings to Overture PPC accounts. It is still there and still being used, but to a much smaller extent. Are people annoyed about that? Yes, but no where near as much as if Yahoo had dropped the directory.

"Looksmart was never profitable until this year. Where is Yahoo making their money..(PPC maybe) not from the $299 that you paid about 5 years ago"

And when does this become our problem? Yahoo manage to be profitable without screwing their customers.

"If you can't effort to pay for the traffic...you are not going to be in business anyway so what's the point."

You appear to be living in a weird world where all webmasters run online shops or affiliate businesses. In the real world, webmasters run all sorts of sites, many of whom don't make money at all, or perhaps make a cent or two per visitor. For some areas of the sites that I run, if I paid more than $0.02 for a visitor I would be making a loss. Other areas I can afford to pay $0.15 for, but any more than that doesn't make sense.

"Plus you recieved planty of traffic for your $299"

er... define plenty. Especially to those people who paid $299 the week before Looksmart swapped.

"and where can you find traffic for $0.15 a click? I'll bet you we will have to pay much more for this traffic on MSN in the future."

What has that got to do with it? Having paid for something, I don't expect to have to pay again just because the company has become greedy.

"Changing world and always changing business model..if you are in a business for yourself you know that"

And the golden rule is to look after your customers throughout.

"But we are making money with this traffic (i know i am) so they asked you to share a bit of your profits. I know it's better to get it for free but still... "

Hahahahaha! Now you are taking the mickey. I wasn't making money from the LS listings in the first place... and certainly not after they "upgraded" them.

As a couple of people have already mentioned in this thread, it is very hard to make profit through Looksmart.

One of my listings is so badly placed in Looksmart (for completely the wrong keywords) that it costs $0.75 per genuine click through.

I think that we need to watch this growing movement of "Looksmart Denial". Let's stop pretending that it didn't happen, or that it was a good thing, or that profits justify treating people like dirt. It was one of the ugliest and most callous business moves I have ever seen. It left a lot of people feeling ripped off.

I really do hope that LookSmart can get some new management and start again, using the good variety of tech that they have. We could do with more competition for the big three. They have much of the same in-house tech as Yahoo - they could be a miniature Yahoo if they started to play the game properly. PPC + Directory + Crawler = potential success.

percentages




msg:1228199
 10:54 am on Oct 14, 2003 (gmt 0)

>I think those of us rejoicing in Looksmart's demise should take a little time out to think of the employees.

NFFC I feel sorry for the Janitor and all those that had positions with L$ that weren't directly related to their business model.

But as for those who sold and encouraged their business model, I'm afraid I don't have a lot of sympathy or empathy.

L$ ran a business model that wasn't in anyone's interests but their own. They got caught several times and eventually MS (their major client) decided to ditch them.

The L$ story is unfortunately not unique. When it happen a few innocents always get hurt by it, and they have my sympathy. I hope they choose wiser next time.

For those employees a few rungs up the ladder I personally don't believe that they weren't aware or capable of working out what was going on. Therefore they deserve to receive the fruits of their labor.....which in this case is nada, but at least they got off more lightly than some.

powerstar




msg:1228200
 2:08 pm on Oct 14, 2003 (gmt 0)

>>>As a couple of people have already mentioned in this thread, it is very hard to make profit through Looksmart.

I pay more then the $0.15 a click and doing pretty good...If you can't pay $0.02 per click, what is here to talk about? If this is not for profit you shouldn't be listed on Looksamrt to begin with.

>>And the golden rule is to look after your customers throughout.

And how can you do that if you don't make any money.

You want customer service and you want free traffic..oh yeah you paid $299 about 5 years ago you should get customer service and free traffic for life. Sounds good to me.

Here come Inktomi get ready to pay again. I'm ready.

Bobby_Davro




msg:1228201
 3:12 pm on Oct 14, 2003 (gmt 0)

"If you can't pay $0.02 per click, what is here to talk about? If this is not for profit you shouldn't be listed on Looksamrt to begin with."

Of course! To hell with those non-commercial webmasters. Who needs non-profit sites on the web anyway?

As for people like me, for whom $0.15 clicks don't make commercial sense, well, we can't be making any money can we? And why would I expect my sites to be listed in Looksmart just because I paid for it? You are absolutely correct. I apologise.

jeremy goodrich




msg:1228202
 5:57 pm on Oct 14, 2003 (gmt 0)

Well, from that link NFFC posted, it sure seems that the insiders got their trading in before the big fall.

Seems at least for the executives, it's not such a bad thing, after all.

Is it just me, or if you really believe in your company, should you NOT be dumping so much of the stock in only 6 months or so?

cayleyv




msg:1228203
 6:49 pm on Oct 14, 2003 (gmt 0)

It was fairly clear that LS was on a downward spiral for a long time. At one point they had a good directory, but a combination of fierce market forces and bad management decisions broke the company.

It is possible they can crawl out of this hole and become a niche player in a very target aspect of search, but if they keep trying to compete with Yahoo et all they will be aced out.

Im still waiting for the day Excite, Infoseek, and Altavista are ressurected. Think it cant happen? Heres Napster...

powerstar




msg:1228204
 11:49 pm on Oct 14, 2003 (gmt 0)

>>>Of course! To hell with those non-commercial webmasters. Who needs non-profit sites on the web anyway?

Looksamrt if i understand it right for commercial listing only. If you have non-commercial web site then should be listed on Zeal it's free

cagey1




msg:1228205
 12:11 am on Oct 15, 2003 (gmt 0)

LookSmart is a publicly traded company, if I recall correctly.

1) MSN drops LS
2) LS stock tanks
3) MSN buys LS for pennies on the dollar

Business is war, but with more blood.

Bobby_Davro




msg:1228206
 1:09 am on Oct 15, 2003 (gmt 0)

I thought that the cards were on the table for MSN to buy Findwhat and Espotting, rather than Looksmart. Given that most of Looksmart's traffic came through MSN, what would they actually get for buying Looksmart? Some PPC tech and Wisenut? And they are already developing MSNBot on their own.

On the other hand, Findwhat and Espotting between them have a fairly good distribution network already. I think that it would make more sense to purchase these two.

Or they could purchase the lot; Yahoo does appear to have started an acquisition war.

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