I asked this question a while back and got mixed responses (good and bad). Anybody have any fresh data on these two PPC search engines, or perhaps another second tier PPC search engine that you really like (or hate)? I'm about to start some new experimental campaigns.
BTW, Kanoodle and Xuppa didn't work out. No conversions off either of their traffic streams but I did get a ton of "your account is out of money" warnings from Kanoodle when I decided to stop using it. :)
Good question. I've liked ah-ha.com and goclick. The traffic is definitely not the same as on overture or google but what is? goclick gets very little traffic to my campaigns but I have had conversions so I'll keep giving them my money.
ah-ha.com is the same way only with more traffic. Their bids are still reasonable and they seem to have increased their quality as of lately. We'll see what the future holds.
About other 2nd teir ppcs. I think you've hit the only two worth talking about.
search123 seems to be decent but they really aren't recommended by many people. It really depends on your business. If you are planning on selling high end items than don't even try Search123. If you are selling small, cheap items or niche items than it's worth the $25 or $50 to see if they will work for you. At least you'll have first hand experience rather than listening to people like me who probably don't sell the same types of products as you. Good luck