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PPC SEs advice needed
Please share your metrics of ROI you get from low-budget PPC SEs
Valeriy




msg:1229248
 4:29 pm on Sep 1, 2003 (gmt 0)

Hello, all interested,

I've been doing PPC promotion for my web site not for long. As our PPC advertising budget is quite low, we picked up low budget (relatively low:) PPC SEs, like Kanoodle, Findwhat, Epilot and 7search.

Could anybody please share their experience in dealing with those? What ROI can you reasobly expect of each of them? Any other decent low budget SEs with more or less similar market share?
I am planning to do some statistic research on SE ROI in the future to determine standard deviation on ROI you get from each, When ready I'll surely publicize it on Webmasterworld.com

 

LateNight




msg:1229249
 7:32 am on Sep 10, 2003 (gmt 0)

Save you money - peanut ppc's are ripe with fraud. Invest you ad budget on anchors/ads on legit sites - per month not per click. I have used numerous ppc's including the ones you mention and came to the conclusion : AdWords! It is the only one not riddled with affiliate fraud.

Uniterra




msg:1229250
 7:54 pm on Sep 10, 2003 (gmt 0)

Hello,
Valeriy said: What ROI can you reasonably expect of each of them?

I think it very much depends on what you're selling over the Web. If the cost of your product or service is too low and your keyword bid are too high, you'll never clear your margins and that's at any PPC, small or large. I'd be very interested to see your report.

I don't agree with LateNight at all in regards to AdWords not being riddled with fraud. Check out the following post at this same forum: [webmasterworld.com...]

Good Luck

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