"FindWhat.com is very pleased to announce, in our continuing effort to provide the best online marketing services available, an important new feature that many of our advertisers have expressed a genuine interest in—a tool that helps measure the success of their keyword advertising campaigns. We call it the FindWhat.com AdAnalyzer because it does just that; it analyzes page views, conversions, and returns on your advertising investment (ROI), all with a very user-friendly process."
I am wondering about their goals: of course, it's a valuable tool for the advertisers, but I think they also want to know which of their distribution partners brings valuable clicks, and which bring junk. They probably won't release this information though. And, btw, to prevent them to know the true revenue, I guess it will be easy to submit fake revenue.
What everybody thinks about this? I think it's the direction every respectable CPC engine will be going sooner or later.
In the survey they ask to fill out there is one question "how much would you pay a month for such a tool". I replied that the payment should be in the form of my increased spending once I know what keywords I can bid higher :))