Remember that everytime that a search is done on Yahoo then that is counted by overture. Because when you do a search it is really doing a search in the googles files and overtures files at the same time. This is true for any search engine that uses overture advertisments. I do payper clicks and that was what they told me at overture.
I am not so sure abut your post, I think you may be off quite a bit.
My question to Overture was how could they advertise that they do so many searches? Overture told me that everytime you do a search in Yahoo or any other search engine that overture has a listings at. Those searches are counted as a overture search. Because they that that search and list the websites in their files that have paid for listings under that keyword phrase. This is the information that overture gave me on the phone.
|I am working on a case as an expert witness, and need to know some feedback from other SEO's |
Who ever hired You? did you tell them your knowledge/answers were going to come from a forum of webmasters who you have never met?
Good question, the answer is yes, I told them. It is only one question I have of about 200 I already know.
Do you know everything? I guess so! Why not contribute a bit.
I don't think you are going to get much help here --
But here is an attempt --
It's almost impossible to compare Overture to Google. Google is more refined, more selective, better (IMHO, though sometimes more expensive.
FOR EXAMPLE: If you examine the keyword suggestion tools for both Overture and Google you will quickly discover that Overture lists far more terms for possible inclusion than Google. Why? MAYBE BECAUSE Overture has some questionable "partners" and ALSO their results come from all over the world.
ALSO If you look at the results for Google terms you might have bidded on and compare them to similar terms you bidded on in Overture with a similar position in the listings of each you will probably see far fewer clicks received by your Google ad than your Overture ad, and far fewer than would be indicated by the Overture suggestion tool than you would expect.
Several reasons are: on Google you can limit your ad to searches by language, and --- I have not checked lately, but -- probably also by country. You cannot do that on Overture.
The result is, if you do not sell or ship outside the US you are getting useless clicks from all over the world on your Overture bids, but on Google only from those languages and/or countries you choose to include.
To try and compare the two is really not possible. But if you make even a half-hearted effort over time you will discover that Google is far more refined, and as a general rule, that is better.
But these days one needs to have a pretty good idea what the calculation is for legal purposes, yet know-one is able to place a good estimate of the calulation, there must be one?
Here's what I can tell you. I used the inventory.overture.com tool and found a two word key phrase that claimed 32,000 searches for the prior month. I landed a top 3 google listing with the same phrase and am only receiving about 2 unique visitors a day from Google. Sort of strange. Now keep in mind this is a commercial keyword, so maybe people are hitting the AdWords more than the pure searches. But the discrepancy has existed for all the keywords I optimized using the Overture tool. A complete waste of time apparently.
The overture search suggestion tool is a good tool and I use it often but I never base important decisions off of it. Sometime the tool will say a certain term gets a ton of searches a month when there is no way it does.
Even from month to month as the inventory data updates the amount of searches an obscure term gets can dramatically change.
Along with the overture tool, I'd suggest using wordtracker, and all the other PPC search term suggestion tools.
I am not looking for keyword suggestion tools, I am looking for what a client could have had for a potential loss due to the potential for clicks for a particular word, how many times it may be searched for per month etc.
If I knew the word "Apple Sauce" was searched for 100 times on Overture for July then I would look for how many times that same term could have been searched for on Google.
I just need an educated estimate. A client is in a lawsuit where I am needing to show that the firm did not do as it says and they are looking for a potential loss due to this so I need to figure out what the potential loss would be as they are not getting the guarantee they were promised.
So if the term "Apple Sauce" was searched for 100 times on overture the 1% clickthrough to the client site should have produced revenue of $10.00. I need to show the loss.
Not sure if this will help but this thread [webmasterworld.com] has a link to the Ad Age article on the May search engine stats reported by comScore.
The stat you might be interested in is the Searches served by search network: Google 54%, Overture 45%.
How valid the numbers are and how you can use them in coming up with an estimate...?
|I am not looking for keyword suggestion tools |
Overture's search term suggestion tool tells you how many times a term was searched for the previous month. So, the search term suggestion tool can help you gauge how many clicks your client may have lost.
By my last post, I just wanted to make sure you knew that the total amount of searches reported for any particular term, in the search term suggestion tool isn't always correct, and sometimes far from correct.
As far as SEOs go it sounds like you may be in way over your head, as Shak implied. I would think all professional SEOs would understand everything that Overture Search Term Suggestion tool does.
We won the first part of the case, slam dunk, deposition went just the way we expected.
I understand the Overture tool, all I needed was some sort of documented info on the Overture VS. Google viewership/searches totals. That is all I really needed, any SEO that trusts the data from any source is looking for trouble. I requested this info from Google but they did not even respond with any such info, even the subpoena's were dodged. Google is going public soon folks, it is obvious.
One more unethical SEO firm just lost thier chances at a successful future.
SEO's need to be honest and up front to their clients, we are and are flourishing with deals with PR 10 sites, thus our request to handle the facts from an SEO viewpoint on this groundbreaking case.
Thank you for the info folks.