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Performance Based Advertising Software
Advice required

 8:47 am on Aug 15, 2003 (gmt 0)


Does anyone know of a vendor of Performance Based Advertising software product on the market? The software would have to allow advertisers to begin a campaign based on keywords (in effect it would offer the same functionality as Overture, Espotting etc).

I suspect such software does not exist and requires to be built in-house. Does anyone know whether Espotting built their own software? I know Overture did.





 8:50 am on Aug 15, 2003 (gmt 0)


Welcome to Webmasterworld [webmasterworld.com]

NOT sure what exactly you mean, are you referring to software which will handle PBM campaigns ON overture and espotting, or a completely stand alone program.

as for who built what, I "think" both had theirs built in-house.



 9:24 am on Aug 15, 2003 (gmt 0)

Thanks Shak,

No I mean CPC or PBA software, the same as Espotting and Overture use or had built for their advertising clients. As i said I kind of expected there to be nothing on the market which would mean it would have to be built in-house. If this is the case then any comments on the relative strengths and weaknesses of Overture, Espotting, FindWhat technology etc in terms of user experience would be helpful.

I do not know what PBM is. Performance Based Measurement? I am not interested in tools such as Bidbuddy etc.




 9:26 am on Aug 15, 2003 (gmt 0)


you lost me, sir!

so where would this software actually show the keyword based advertising if NOT on Overture or Espotting?

or are you referring to getting similar software and creating your own system/engine?

excuse the thickness, I am having a blonde moment.



 9:38 am on Aug 15, 2003 (gmt 0)

Hi Shak,

No you are not being thick, I am not explaining myself clearly enough!

Yes I am referring to purchasing similar software and creating our own system/engine however daft and difficult that may sound.




 9:44 am on Aug 15, 2003 (gmt 0)

A few companies in the USA have built similar systems for 3rd parties. either as stand alone products, or as add-ons for directory tpe software packages.

however they are NO way in the league of the REAL PPC players technology.

Millions of $$$s have been spent on systems such as Overture, Espotting and Adwords.



 11:13 am on Aug 15, 2003 (gmt 0)

Thanks Shak,

I think Espotting for example was developed in-house for quite a moderate cost (they were a threadbare start-up when they started), at least it could be, i know from experience developers who could replicate their software within a few months (we have developed much more complicated technology, it's not rocket science believe me and in the field of bespoke financial services software in which i work would be considered relatively "easy" however arrogant that may sound). However, if someone else has already done it and it works then it's worth looking at, even if you end up copying it.

Therefore I would be interested to know any user views on the relative merits of sytems as Adwords, Espotting or Overture please or any names of CPC systems (U.S or otherwise).




 12:47 pm on Aug 15, 2003 (gmt 0)

>>However, if someone else has already done it and it works then it's worth looking at, even if you end up copying it.

Skippy, it isn't quite clear just what you're after and what the purpose is of what's being discussed. Are you looking for something for your own in-house use or are you doing a preliminary market analysis prior to development of a product for commercial distribution?

If it's for your own use, I'm not certain what copying would have to do with it. If you find a product to purchase for your own use then why would you have a need to copy it?

If you're looking to be referred to a product for development there are a few things to consider. If it's already a commercial product and your intention is to dig in and copy the source code in order to modify and market it, that's not legal and of course this isn't the place that such information would be disseminated. See # 8 in the Terms of Service [webmasterworld.com] for topic guidelines.

You may want to double check the modification provisions for Open Source software and GPL and what falls under the guidelines before going any further with this project. You may find that whatever the purpose you'll be better equipped to proceed if you're fully informed.

If you're looking to develop a commercial product in a competitive market, while copying another isn't either a viable or a legal option, there's no reason not to develop something from scratch if there's sufficient market demand out there.

Even after years of MS domination in the Operating System market, Linux has become quite a worthy contender nowadays. The fact is, if there's a market and you can build a better mousetrap and market it well you'll succeed. It isn't competition that's the major factor to consider, it's a company's capability that should determine what course they take.


 1:47 pm on Aug 15, 2003 (gmt 0)

Several vendors have developed ppc software, ranging from less than $200 to more than $2000, with smartppc and jackhammer being often recommended.
I'd suggest looking at their features list and perhaps testing those. If they have the features you need it's cheaper than developing your own.


 7:03 am on Aug 16, 2003 (gmt 0)

Hi Marcia,

Thanks for the advice. No I am not interested in copying source code. I am only interested in the respective merits of (in terms of features and functionality) existing CPC technology whether it be a product or a service provider such as Overture. Obviously we are doing our own research but many hands make wiser work and its useful to pool opionins.




 7:04 am on Aug 16, 2003 (gmt 0)


Thanks for that. I'll check them out.



 5:19 pm on Aug 26, 2003 (gmt 0)

Skippy, the firm I work for has a PPC keyword portfolio management solution that lets large PPC advertisers manage thousands to hundreds of thousands of keywords at a portfolio level. In addition to our firm there are three or four others that sell PPC management solutions as well.


 6:28 pm on Aug 26, 2003 (gmt 0)

You often refer to your company and what it offers. Could you please put a link to your comapany's website in your profile. I think it may stir up some business for you. ;)

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