|Bidbuddy costs/results anyone?|
Is it worth having?
My ad agency have just offered me BidBuddy on the basis that it will save me 35% on my current costs, but they will take 15% of my spend as a fee, leaving me with a net saving of 20%. They will not make a charge for the sofware or provide it to me, justmanage the campaign for me.
I am tempted as the daily management of my small PPC campaign is time consuming, but last time I used this agency for a pop-up campaign I was hugely overcharged.
So, my questions are:-
a) Anyone (ideally in the UK, promoting finance related products, but all feedback gratefully received) have any experience of Bidbuddy?
b) If so, is the deal offered a good one, or can I find a better deal elsewhere?
[edited by: WebGuerrilla at 10:52 pm (utc) on Aug. 27, 2003]
[edit reason] No Specifics Please [/edit]
They overcharged you in the past, proving the company's dishonesty, yet you want to do business with them again? Is there not any competing company that could provide you this service?
I don't know - hence my post.
BidBuddy are an approved Overture partner, and a number of big companies use them.
how they can guarantee a 35% saving, I just dont know!
Have you thought about just getting a quality PPC bd manager to take care of things for you instead?
don't worry, i am not pitching
Hi, as BidBuddy's creator, we license the tool to a number of agency type partners who then decide their own level of service from full PPC campaign management(keyword research, constructing listings, ROI tracking, etc) to just updating bids on an existing account.
I'm not involved directly with your relationship with your agency but would be happy to provide you with references from people who use BidBuddy in the UK financial arena. Please ask your ad agency and we'll provide them with several people to contact.
Re Pricing - Often the judgement isn't about saving on your spend, but getting better value for your budget. This can be achieved in a number of ways such as targeting better quality, cheaper traffic from a variety of providers, writing titles/descriptions which attract buyers not browsers and strategising different keyword groups to deliver your aims.
re Guarantees - Shak, when pitching ourselves, we don't guarantee savings. In fact, we don't guarantee anything other than we'll provide our best efforts to deliver best value. We do provide what we consider to be accurate projections of what we could achieve for each potential client. These are arrived at through in-depth keyword and pricing research specific to each client but they aren't guaranteed as the client may decide on different strategies or budgets at different times.
This 'best value' ethos has secured us a healthy customer base of top brands and FTSE100 companies. However, BidBuddy licencees (usually media agencies/seos) are free to price things independantly to their clients.
There's a number of other bid tools and services out there, the suitability of each depends on what you're aiming to achieve with your budget, how you aim to achieve it and how much of the campaign management you want to deal with yourself.
I suppose it depends on which PPC provider you use as to what the best solution might be. I saw that PPC Pro recently added features for Google Adwords, and although early days it looks quite useful for those advertisers wanting some sort of self service.
|My ad agency have just offered me BidBuddy on the basis that it will save me 35% on my current costs, but they will take 15% of my spend as a fee, leaving me with a net saving of 20%. They will not make a charge for the sofware or provide it to me, justmanage the campaign for me. |
My question would be what you get for the 15%, and the 35% is way too arbritrary. We've saved plenty of clients money on what they were spending but their expenditure is now more than before, but so is ROI and hassle is way less, what price do you place on that?
A cunning play on words!
Thanks for the feedback all. I am now in direct contact with Bidbuddy, rather than via my agency, and they have assured me that the "guaranteed saving" offered by the ad agency was inaccurate and not their favoured way to sell the service.
This said, I am now even more convinced that the system will work and am about to give it a try - as it appears that nobody else on this forum is using Bidbuddy (or prepared to admit to using it, anyway) I'll post the results up on Webmaster World for all to see.