homepage Welcome to WebmasterWorld Guest from 54.211.230.186
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Advertising / Pay Per Click Engines
Forum Library, Charter, Moderator: open

Pay Per Click Engines Forum

    
Client Billing Question
How do you handle payment
Opportune Moment

10+ Year Member



 
Msg#: 207 posted 2:46 pm on Aug 5, 2003 (gmt 0)

I hope someone here can provide some good advice. I've recently started a search engine marketing management company and am curious to know how you handle client CPC charges.

I'm setting up separate Google Adwords and Overture accounts for each client, is it best to register these accounts with THEIR credit card information versus my credit cards being billed and then I invoice the client. I'm sure the client would prefer that I put the charges on my cards and then get repaid by the advertiser. But I personally can't afford to run up thousands in client charges and then seek payment in the rear.

Anyone have any advice?

Thanks
Hugh

[edited by: agerhart at 3:58 pm (utc) on Aug. 5, 2003]
[edit reason] removed sig - per TOS [/edit]

 

agerhart

WebmasterWorld Senior Member agerhart us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 207 posted 4:02 pm on Aug 5, 2003 (gmt 0)

It really depends if you have the money to front your clients.

If you have the cash to front, I would use your own card, as I think it will be easier to manage, and it will be easier to bill them for management fees, and the 10-15% of monthly money spent.

Andy_Reid

10+ Year Member



 
Msg#: 207 posted 3:13 pm on Aug 6, 2003 (gmt 0)

Is 10-15% the industry standard to manage a PPC campaign?

agerhart

WebmasterWorld Senior Member agerhart us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 207 posted 3:19 pm on Aug 6, 2003 (gmt 0)

There are many PPC experts here that may know for sure, but that is the figure that I have heard. More an advertising standard.

roitracker

10+ Year Member



 
Msg#: 207 posted 5:45 pm on Aug 6, 2003 (gmt 0)

Many get the client to set up the account initially (so it's the client that gets billed by the PPC), and charge a management fee (fixed &/or a percentage of spend).

I think this is a good method, since it means that your service will be completely transparent to your clients (which is always good practice). It has the additional advantage of solving potential cash-flow issues.

McSpike

10+ Year Member



 
Msg#: 207 posted 7:39 pm on Sep 3, 2003 (gmt 0)

How do you charge a flat management fee? Based on what, hours, diffculty? What rates are the industry standard and how do you define and charge for diffculty?

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Advertising / Pay Per Click Engines
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved