I hope someone here can provide some good advice. I've recently started a search engine marketing management company and am curious to know how you handle client CPC charges.
I'm setting up separate Google Adwords and Overture accounts for each client, is it best to register these accounts with THEIR credit card information versus my credit cards being billed and then I invoice the client. I'm sure the client would prefer that I put the charges on my cards and then get repaid by the advertiser. But I personally can't afford to run up thousands in client charges and then seek payment in the rear.
Anyone have any advice?
[edited by: agerhart at 3:58 pm (utc) on Aug. 5, 2003] [edit reason] removed sig - per TOS [/edit]
Many get the client to set up the account initially (so it's the client that gets billed by the PPC), and charge a management fee (fixed &/or a percentage of spend).
I think this is a good method, since it means that your service will be completely transparent to your clients (which is always good practice). It has the additional advantage of solving potential cash-flow issues.