dmorison
msg:1227457 | 8:27 pm on Jul 30, 2003 (gmt 0) |
That is as easy as typing the keywords you want to test into the search engine / portal on which the PPC scheme is operating... Isn't it? For example, if you want to know who's bidding on "widgets" on Google Adwords, you go to Google and search on "widgets". Or am I missing something?
|
Porkchop
msg:1227458 | 8:31 pm on Jul 30, 2003 (gmt 0) |
I thought I came upon a site a long time ago and it had something like .03 beside their link that meant they were paying that much for the keyword. It was a good while back so I can't really remember. My site name is the same as a key search word on google and I rank #1. I don't pay for that word on google so no...I don't believe it is the same thing. Thanks for replying.
|
dmorison
msg:1227459 | 8:35 pm on Jul 30, 2003 (gmt 0) |
The sponsored links on about.com used to say how much your click would cost the advertiser, but that was a while ago - that may be what you've seen. Something like: Widgets Inc.
Visit us for the best deals in widgets (cost to advertiser .06) |
|
[edited by: dmorison at 8:37 pm (utc) on July 30, 2003]
|
moltar
msg:1227460 | 8:36 pm on Jul 30, 2003 (gmt 0) |
I think that used to be GoTo, but now they go under name Overture, but they don't show that information anymore.
|
KimberlyC
msg:1227461 | 8:42 pm on Jul 30, 2003 (gmt 0) |
Moltar, Here is the link from Overture. You can either search for keyword popularity for last month with the Term Suggestion Tool. Or there is the View Bids tool to see what a keyword is priced at now. [content.overture.com...] Hope this helps! :)
|
moltar
msg:1227462 | 8:47 pm on Jul 30, 2003 (gmt 0) |
Cool, thanx! I didn't know about that one. Only knew about keyword suggestion :)
|
Porkchop
msg:1227463 | 9:10 pm on Jul 30, 2003 (gmt 0) |
Thanks Kimberly...this is exactly what I need!
|
KimberlyC
msg:1227464 | 9:14 pm on Jul 30, 2003 (gmt 0) |
Welcome! Glad I can help.. :)
|
Porkchop
msg:1227465 | 9:17 pm on Jul 30, 2003 (gmt 0) |
To make sure I understand how this ppc works...I have a couple of questions. I looked at the bid tool on the overture site and put in the word I am researching. The first site listed says (Advertiser's Max Bid: $1.00)The second site was .45, third site .43 Is that for so many clicks or just one click?
I have a lot to learn about PPC. Thanks
|
KimberlyC
msg:1227466 | 9:21 pm on Jul 30, 2003 (gmt 0) |
Porkchop, Hi, The cost is per click. So if you bought the word "widgets" and you wanted to be in the second position (because spots 1-4 you get syndication)you would have your cost per click at say .55. Hope that helps!
Kim
|
Porkchop
msg:1227467 | 9:24 pm on Jul 30, 2003 (gmt 0) |
Wow....doesn't this get "very" expensive for these websites to do this? Many people just look with no intentions to buy.
|
KimberlyC
msg:1227468 | 9:32 pm on Jul 30, 2003 (gmt 0) |
Porkchop, Yeah it does, but it depends on what your goals are. A couple of scenarios:
1. Maximize client acquisition, regardless of costs.
2. Balance of individual terms, eliminating poor performers and focusing on your goals.
3. take the extremely conservative approach, but focus on a lower CPA
4. It could go on and on..It all depends on what your goals are..some key words go for $25.-$30. a click.. Hope that helps!
|
moltar
msg:1227469 | 10:10 pm on Jul 30, 2003 (gmt 0) |
Can you give me an example of $20/click, i wanna see that :)
|
KimberlyC
msg:1227470 | 11:05 pm on Jul 30, 2003 (gmt 0) |
Motar, Look up the word casino on the overture view bid tool. Kim
|
opulyst
msg:1227471 | 2:28 pm on Aug 1, 2003 (gmt 0) |
Or try debt. The first bid is $19.59 right now.
|
Porkchop
msg:1227472 | 7:13 am on Aug 2, 2003 (gmt 0) |
I looked at debt and see $8.02 as the top bid? Do these numbers change constantly?
|
Fawlty
msg:1227473 | 8:54 pm on Aug 4, 2003 (gmt 0) |
Porkchop:
Go to <findwhat.com> enter your search term, it will show what sites are paying for that term. Fawlty
|
roitracker
msg:1227474 | 9:25 pm on Aug 4, 2003 (gmt 0) |
The numbers change frequently, yes. Sample top bids on Overture... Casino: $20
Debt: $19.59
Mesothelioma: $40.01
Finance: $19.59 These are only bid amounts though. Their *actual* cost per click will be $0.01 more than the position 2 bid. Looking at some of the listings, only a fraction of them have any kind of tracking system in place. Crazy!
|
Andy_Reid
msg:1227475 | 3:00 pm on Aug 6, 2003 (gmt 0) |
In my moderately competitive keywords, a lot of advertisers seem to be up and down more often than a toilet seat. You see the same guys in month after month, but they only last a week at a time. Because of this, the keyword cost fluctuates quite a bit which can mess up calculations in the short run.
|
|
