homepage Welcome to WebmasterWorld Guest from 107.21.163.227
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Subscribe and Support WebmasterWorld
Home / Forums Index / Advertising / Pay Per Click Engines
Forum Library, Charter, Moderator: open

Pay Per Click Engines Forum

    
Menage-a-trois Becomes a Menage-a-Four!
MSNBC Chooses Upstart for Contextual Advertising
martinibuster




msg:1228568
 9:48 pm on Jul 29, 2003 (gmt 0)

In a sign that MS is moving away from Overture- and remaining chilly to Google, MSNBC chose an 11 month old startup to serve up contextual advertising on MSNBC.

From Businessweek.com [businessweek.com],
"What we really wanted was just a piece of software to integrate with our e-commerce partners," said Tillinghast. "We look at this not as search technology, but as match technology. It evaluates the story and makes the best possible match to the story. We found that WebRelevance had the highest contextual fit."

U-huh... Sounds like revenge-dating to me. Menage-a-quatre?

 

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Advertising / Pay Per Click Engines
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
© Webmaster World 1996-2014 all rights reserved