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title & description guidelines
I'm setting up about 500 keywords on Espotting & Overture for a new client.
Haven't dabbled with PPC for ages. Can anyone tell me what to watch out for when writing titles & descriptions?
For example is it ok to include punctuation, e.g.
"Looking for cheap widgets? Come to WidgetShop"
I would strongly advise reading all their FAQs, and title tips etc etc.
better still contact them for advice on correct guidelines, as you dont want to go to all the trouble, and then get rejected :)
am under a bit of time pressure
if anyone can lend their experience on these issues with some common pitfalls, it would be much appreciated
best I could find.
as for time pressure, trust me do NOT rush into any ppc campaign, as some times refused listings can take a long time to get put right.
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