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Espotting Word Tool
From 19th July in Uk

 11:00 am on Jul 9, 2003 (gmt 0)

Espotting have just released a new tool "to help drive more targeted traffic" to its advertisers.

It gives plural, commonly misspelt, and compound keyword variations of your submitted target phrases.

Eg, if you bid on "car", your ad will also show for "cars"
Live from 19th July.

Apologies mods for my lazy mistakes :)

[edited by: johnser at 11:14 am (utc) on July 9, 2003]



 11:04 am on Jul 9, 2003 (gmt 0)

More information at this stage is avaiable at:

[edited by: lazerzubb at 11:29 am (utc) on July 9, 2003]


 11:11 am on Jul 9, 2003 (gmt 0)

nice find :)



 11:23 am on Jul 9, 2003 (gmt 0)

So all the major ppc's are now doing word matching.....limits the avenues for finding the non aggressive traffic.



 11:25 am on Jul 9, 2003 (gmt 0)

Is it live, I can't find it?

<added>Good grief Nick, read the damn title!</added>



 4:47 pm on Jul 9, 2003 (gmt 0)

Just about to ask the same question as Nick_W, after reading HIS post as well! :o doh.


Just out of interest why is their FAQ page under /images? Is that common practice these days?


 10:35 pm on Jul 9, 2003 (gmt 0)

Man all of these PPC's are slick.

Every one of them writes the FAQ like it will be of immense benefit to us, the dumb advertiser. Fewer creatives, less thinking, more expenditure, merging plurals and singluars together and if we were stupid enough to be bidding on both then we'll end up with one listing that by default will show our highest bid, they'll second guess both what we were looking for as end users and also the advertiser.

So would someone like to define "common" mispellings for me?

I do like the fact that word order has not changed, so at least there will still be double inventory..... blue widget, widget blue.

Sadly, the PPC environment will blend into a "me too" scenario. Because one of the providers can't afford to miss out, they'll all scramble to innovate and bring new things to the market.

3 of the main providers in the UK now seem to be doing almost the same thing, but with different publishers and some minor differences.

I blame the publishers for all this stuff happening actually. I am sure that an immense amount of pressure has been applied, by them, on the providers, or they vote with their millions of users feet and go off for a better deal.

What's going to be the next "this will be good for you" feature.

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