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Bid Managment Software for Uk PPC Programs?
Not ROI/Tracking tool - just bid automation
TravelSite




msg:1228385
 10:20 pm on Jul 4, 2003 (gmt 0)

I'm looking for the best (officially authorized) autobid software for uk only PPC engines - Adwords, Espotting, Overture Uk and all the smaller ones. I'm not interested in the ROI and Tracking aspects which we do ourselves - but the bid handling features alone. I'm trying to figure out if using such a program would be worthwhile saving time/reducing overall bid amounts paid (for a few thousand keywords).

Reading the forums it looks as though several people use Gotoast - with ppcbidtracker and bidbuddy other options (have I missed any?). What are peoples views on these from a purely bid management view point (not taking into account their ROI/tracking extra components)?

 

Shak




msg:1228386
 10:24 pm on Jul 4, 2003 (gmt 0)

Have tried GoToast, GREAT tool, but becomes expensive on lots of keywords and frequency of bid changes/monitoring...

If you are looking at 0000s of keywords, i am NOT sure what would be best, but I would say that negotiate all day long for a better deal than the standard published price :)

Shak

TravelSite




msg:1228387
 12:55 am on Jul 5, 2003 (gmt 0)

Thanks Shak,

- I had not considered negotiating the price for bidding software (shame on me).

sudden




msg:1228388
 9:22 am on Jul 18, 2003 (gmt 0)

We are using a standalone software, which in the long term is way cheaper than any of the online service. Its called BidRank and works fine for us. But this only makes sense if you have a flat fee dsl connection (or better).
Stickymail me for the url - but im sure you can find it yourself. :)

simon_c




msg:1228389
 9:08 pm on Jul 20, 2003 (gmt 0)

In terms of UK PPC engines I'm only aware of one tool which is licenced for WebFinder and Mirago as well as the major providers, BidBuddy.

Pricing structures and features also differ by tool, some charge by keyword check, others are tailored more to accounts with large numbers of keywords.

TravelSite




msg:1228390
 10:57 pm on Jul 20, 2003 (gmt 0)

Thanks for that sudden and simon_c

I'll be looking into all of them and seeing what one works best for our business model :)

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