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LOOKSMART increase CPC
LOOKSMART increase CPC
flea_au

10+ Year Member



 
Msg#: 163 posted 4:27 am on Jul 2, 2003 (gmt 0)

New tiered pricing policy but only kicks in after the first 5000 clicks per month.

[listings.looksmart.com...]

 

Bobby_Davro

10+ Year Member



 
Msg#: 163 posted 3:13 pm on Jul 2, 2003 (gmt 0)

It had to happen some time. I imagine that this will cause a lot of webmasters to reexamine their ROI for Looksmart, especially given the 400% increase in price for finance and hosting companies.

I have never bothered with Looksmart because there were so many irrelevant clicks coming through, which actually made the CPC up to $0.75 for a proper lead on one site, although this was an extreme example of total mistargeting by Looksmart.

This could cause a further thinning of the already slightly sparse LS results.

How much longer until all of the "free" listings from the old directory drop out?

DenRomano

10+ Year Member



 
Msg#: 163 posted 6:26 pm on Jul 9, 2003 (gmt 0)

I see they now have "accounts". Does anyone know if the 5,000 clicks is per account or per campaign?

flea_au

10+ Year Member



 
Msg#: 163 posted 3:41 am on Jul 10, 2003 (gmt 0)

I am thinking the 5000 click threshold would be per listing.

The price increase is only of concern if your getting a heavy amount of monthly clicks. Most smaller or niche lisitings would not even see this level.

DenRomano

10+ Year Member



 
Msg#: 163 posted 4:51 am on Jul 11, 2003 (gmt 0)

Does anyone know for sure. I have 2 campaigns and one gets at least 3,000 per month and when Christmas comes the other will get double that.

flea_au

10+ Year Member



 
Msg#: 163 posted 3:10 am on Jul 12, 2003 (gmt 0)

Only way to know for sure is to email Looksmart directly.

tbird

10+ Year Member



 
Msg#: 163 posted 11:16 pm on Jul 21, 2003 (gmt 0)

That is per account, not per listing, or per campaign. Straight from the horse's mouth, my rep at Looksmart explained it to me as an account limit.

DenRomano

10+ Year Member



 
Msg#: 163 posted 4:05 pm on Jul 24, 2003 (gmt 0)

I finally received a reply from them and yes it is per account

Thanks

ogletree

WebmasterWorld Senior Member ogletree us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 163 posted 9:34 pm on Jul 24, 2003 (gmt 0)

Looksmart does great for me. One keyword for me gets more hits from MSN than from Yahoo or Google. I am number one on all 3 for that term. Of course the overall count is Yahoo, Google then MSN.

Andy_Reid

10+ Year Member



 
Msg#: 163 posted 5:01 pm on Aug 7, 2003 (gmt 0)

This has always struck me as a strange policy. It seems odd to be charging more per click as volume increases. Everything else that I buy in bulk gives me savings per unit. Any ideas, or what does the Looksmart rep say?

sloth

10+ Year Member



 
Msg#: 163 posted 2:55 pm on Aug 8, 2003 (gmt 0)

The Looksmart folks don't say anything. I've been emailing them for the last week and they don't reply. Does anyone know if that has taken effect already? I'm trying to figure out how I'm going to run a report to figure which "business category" listings actually get the "after 5000" clicks.

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