|What kind of volume can I expect from FindWhat and Sprinks?|
Your best guesses please
I'm currently running a PPC campaign on Overture US and Google US (I'm based in the UK). I'm thinking of expanding to FindWhat and Sprinks. Can anyone give me a rough and ready guestimate of what kind of volume of clicks I could get from these, compared to the main PPC engines?
I realise that this is tricky one - I won't hold you to it! The campaign is for an ecommerce site that sells consumer electronics. Thanks.
The only *sure* way to get an 'estimate' of the traffic, for such a narrow target market - is for somebody else to post who was a competitor, or already bidding on those keywords :) (by narrow I mean the phrase you posted -> of course, when you get into specicifs, there are TONS of keywords to go after).
I would highly recommend doing a 'test' campaign, and montoring your ROI for that campaign with each very closely. As many (here) have said, FindWhat is often an underrated service, when it can drive a positive ROI for many industries.
Your best bet is to try it out, and then track the results by origin, keyword, creative, cost, and gross margin :) Then do the math, and see where the $$$ is coming from - or the loss.
I get maybe 2%-3% of the traffic that I get on Overture. If you have the time, I don't think it hurts. This client checks their actual inquiries for a source and I can't say that we get many (if any) leads from them.
FindWhat doesn't give me much traffic, but it's quality traffic with the same conversion rate as OV.
With Sprinks, I had to have them disable some of their partner sites that were sending me tons of terrible traffic (and I must say, Sprinks investigated the traffic, disable the partner sites, and gave me a refund with me having to do very little but ask about the traffic increase). Now Sprinks sends me more traffic than GG, less than OV, with a conversion rate slightly less than OV (my GG traffic is my highest conversion rate), but definately worthwile traffic.
Where are some places I can see my findwhat results on?