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Getting the position right on UK Overture
lloyd




msg:1225650
 10:53 am on Jun 24, 2003 (gmt 0)

Hi

I am just about to start a ppc campaign on UK Overture.

The questions I have are:

Is there a great difference in click thru's from postion one to position two to position three.

And

IF you are an e-commerce site is there also a ratio difference. For example if you are position one is your conversion rate higher than in position three.

 

DaveN




msg:1225651
 9:47 am on Jun 25, 2003 (gmt 0)

I can't help personally but I know members here that can so : bump :
Dave

Kevin




msg:1225652
 10:56 am on Jun 25, 2003 (gmt 0)

Placing yourself at 1,2 or 3 is dependant on a number of factors.

Are your products and prices competitive compared to the your competitors.

Does the presentation of your products give consumers confidence to buy from your company.

Being at number 1 is more expensive - being at number 3 may mean you don't get the traffic.

I believe, as a general rule, that people will visit each site in the top 3 (at least) comparing product and services. Then go back to the site that offers the best overall.

In summary
Get the presentation right (This is most important advise) and start at number 3. After a while experiment with 2 and 1. See what happens.

George




msg:1225653
 11:14 am on Jun 25, 2003 (gmt 0)

lloyd,
Something that works for me.

I look at the competition, if the title and description is HOT, I need to be at the top. If I read it and it is either:

1 selling something different
2 so poorly worded no one will click on it

Then I choose the cheaper option.

lloyd




msg:1225654
 8:23 am on Jun 27, 2003 (gmt 0)

Hi Guys

Thanks for the advise.

I'm going to mix it up a little bit.

See what I get.

Will let you know if changing positions from 1 to 3 makes any difference.

Go tip about the description though.

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