homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Advertising / Pay Per Click Engines
Forum Library, Charter, Moderator: open

Pay Per Click Engines Forum

General PPC Question about position

 8:17 am on May 5, 2006 (gmt 0)

I have excellent conversion rates, ranked in 4, 5 or even lower positions, is it worth me aiming for position 1 to 3.

I am also in a period of down turn for the summer now.

I work in magazine subscriptions in the UK.

Will being in 1 and 3 position actually be of any benefit.



 12:32 pm on May 5, 2006 (gmt 0)

For sure it would bring more traffic. Also, usually, conversions should improve. But CPC will increase - so it depends how much can you afford to pay for an action.
Just test for a week and watch carefully the results.


 1:21 pm on May 5, 2006 (gmt 0)

Thats the think does an increase in position and the cost that goes with it = more conversions


 1:41 pm on May 5, 2006 (gmt 0)

First of all, a better position will bring more traffic - so more actions (sales, subscriptions).
Second, usually, the conversion rate increases when you have a better position (but you have to test!). This means that from 100 clicks you will have more subscriptions on pos 2 than on pos 5.
However, the CPC is also very important!


 3:09 pm on May 5, 2006 (gmt 0)

my strategy is being second.
being second is much cheaper in my market and I compensate in highly attractive ads.
I tried being first and it didn't bring enough traffic to make it worth.
The 3rd is not so good. When you're 3rd you are really loosing lots of traffic.


 11:26 am on May 8, 2006 (gmt 0)

webduck thanks for the info.

I think that would probably work on most markets


 1:11 am on May 10, 2006 (gmt 0)

I know this flies in the face of common wisdom, but my conversion rate is actually higher around positon 5-6. I don't try to be 1-3 because I've found that many people will visit the top sites, click back and visit a few down the list. You get more "tire kickers" and "click fraudsters" in the higher positions. I've found that I just waste money at the higher levels.


Global Options:
 top home search open messages active posts  

Home / Forums Index / Advertising / Pay Per Click Engines
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved