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click fraud estimated at 13.7%
click fraud study, SEs, ad networks
gregbo




msg:1229281
 7:59 pm on Apr 26, 2006 (gmt 0)

A recent study by ClickForensics showed the amount of click fraud to be 13.7%. I think this number is too low because it doesn't take into account the types of click fraud that are difficult to detect due to adware, click rings, compromised machines, etc.

As has been discussed here earlier, the amount of click fraud on higher tier ad networks was considerably higher than on lower tiers.

 

mike_ppc




msg:1229282
 10:35 am on Apr 27, 2006 (gmt 0)

If they don't detail this figure and how was it obtained, it's just advertising. I can say it's 50%, and it could be true (for certain SE could be even more..), so without details it's absolutely useless.
When talking about figures, every aspect matters. Do you have a source, a detailed article?

awardmasters




msg:1229283
 1:29 pm on Apr 27, 2006 (gmt 0)

I wonder why they were not more precise like: 13.72047759211963504%

gregbo




msg:1229284
 9:42 pm on Apr 27, 2006 (gmt 0)

Unfortunately I don't have the full report. I found an article quoting the numbers:

[fool.com...]

mike_ppc




msg:1229285
 1:35 pm on Apr 28, 2006 (gmt 0)

Thanks, it's interesting. But still, it is written by a journalist, and not by a SEM person - and those figures are only the top of the iceberg...

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