|History of pay-per-click|
How did it all start?
| 9:52 am on Mar 31, 2006 (gmt 0)|
I am about to write detailed seminary work. i am going to write about PPC industry and PPC search engines. Would you be so kind to help me with topics? I thought of something like that:
1) How and where did PPC industry start?
2) PPC search engines (first ones, most popular,...)
3) Types of search engines; meta, with advertisers, etc
4) Paid mails / GPR/ Paid to read programs
5) Click fraud
6) Keyword related, contextual,...
Do you have some ideas or maybe useful URLs? Especially those that explain history, ups and downs, trends,...
| 10:38 am on Mar 31, 2006 (gmt 0)|
Feb '98, Jeffrey Brewer of Goto.com (later Overture, now part of Yahoo!) presented a PPC search engine proof-of-concept to the TED8 conference in California.
That's the earliest I know of, would be interested to hear if anyone has earlier references.
| 11:21 pm on Mar 31, 2006 (gmt 0)|
This could be an interesting thread. I found a few sources with links to other sources. Most of these chronicle the early history of banner advertising, but there is some discussion of early PPC.
| 4:32 pm on Apr 2, 2006 (gmt 0)|
RealNames was an early, major competitor to GoTo/Overture. They had MSN, AltaVista, Excite and Google carrying their paid listings, as well as iWon and a number of others - at one point Realnames' distribution was larger than GoTo's.
Because of the importance of RealNames in getting Google into the paid search space, I think any discussion of the history of ppc has to include RealNames.
| 6:29 am on Apr 3, 2006 (gmt 0)|
I found another article written by two Yahoo researchers: