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Expanding PPC Keywords
Any ideas on methods to use?
ccam96




msg:1230674
 3:23 pm on Feb 19, 2006 (gmt 0)

I'll include one of my own in order to contribute..

merge keywords into one long word. Believe it or not, many people do search this way. It really surprised me too..

ex. blue fuzzy things >>>> bluefuzzythings

I get great traffic at high rankings just by doing this.

Anyone have any other practices that they want to share?

 

wsm2006




msg:1230675
 11:05 pm on Feb 19, 2006 (gmt 0)

Good topic. I see quite a few people add zip (postal) codes on to the end of keywords and key phrases. It does not end up being a lot of extra traffic, but hardly anyone bids on those terms so cost is very low.

Dougy




msg:1230676
 2:34 pm on Feb 20, 2006 (gmt 0)

Using a mispelling generator on your popular keywords brings in some traffic

eljefe3




msg:1230677
 3:50 am on Feb 21, 2006 (gmt 0)

Yep, eliminate spaces, find a missspelling tool.

MikaelTC




msg:1230678
 1:30 am on Feb 24, 2006 (gmt 0)

Keep an eye out for your competitors' keywords. There are tools for finding that out too.

[grammar edit]

ccam96




msg:1230679
 1:41 am on Feb 24, 2006 (gmt 0)

MikaelTC.. Thanks for your reply. What tools are available to find out this information?

Thanks.

[edited by: seth_wilde at 8:33 pm (utc) on Feb. 27, 2006]

MikaelTC




msg:1230680
 6:29 pm on Feb 24, 2006 (gmt 0)

I just re-read the ToS and since the link would be nether self promotional nor pornographic I think it's legal.

The tool I was thinking of is called Hitwise, which is very expensive. For small companies they have an offshoot product which does not track specific sites, but does track industries, that tool is called keywordintelligence and costs $90+ per month per industry you want to track. [I just checked in on the product and the basic package costs $90 and includes 3 industries]

This tool tracks the queries that a sample user base uses and then tracks the downstream site, so paid and unpaid listings are included without differentiation.

Since Keyword Intelligence does not break down individual sites the tools may not help you if your site does not fit into one of their many industries. The company I work for now, for example, does not and we need the full Hitwise package. There are many enough and diverse enough tracked intustries that most sites will find a good match, however.

[edited by: seth_wilde at 8:34 pm (utc) on Feb. 27, 2006]

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