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WebTrends announces a PPC ROI Tracking Solution.
Claims to maximize SEM by tracking PPC clicks by site and keyword... and mo
martinibuster




msg:1228871
 5:39 am on Jun 4, 2003 (gmt 0)

WebTrends press release [businesswire.com].

I'm not sure how much this will cost.
Pretty smart move considering that tracking roi and making more $ is, well... everything if you're trying to make money.

Customers will be able to effectively distinguish pay-for-performance versus organic search listings, to maximize search engine marketing efforts by tracking conversions, revenue and lifetime value.WebTrends Reporting Series will offer the ability to answer...:

  1. How much of my traffic is coming from paid search versus organic search, by each search engine?
  2. Do paid search listings generate a higher return than organic search listings?
  3. How effective are my pay-per-click campaigns at acquiring new customers?
  4. Which keywords are critical to purchase and which ones are not?
  5. Which search phrases bring the highest conversion rate, revenue and lifetime values?
  6. Should I cancel or increase my keyword bids?

I would've posted this to "Tracking and Logging" but the emphasis is on PPC, so here it is

 

Nelson




msg:1228872
 7:13 pm on Jun 9, 2003 (gmt 0)

Well, this is sure timely for me.

I really need some solid advice here. What do you think is a good keyword management package that I could use?

I'm starting to get into a lot of different keywords in different campaigns and am starting to lose it. I'm Excel database inept, so have been simply listing my words in MS Word to try and keep track of things. I really need to do better analysis, expand my lists, measure results, etc. etc.

I saw a thread here a month or two ago about the best keyword management software packages but can't find it again. Help!

Thanks gang. (Anybody care to give an opinion on how Webtrends service ranks amongst them?)

skibum




msg:1228873
 4:48 am on Jun 10, 2003 (gmt 0)

Probably can't discuss specific vendors here but there is one that likes to give away Toasters at some conferences that has pretty robust tracking and management capabilities. There are tons of other services that focus on just the tracking but don't generally help with management of the listings.

johnser




msg:1228874
 9:14 am on Jun 10, 2003 (gmt 0)

hmmmm toast ;) lol

webdiversity




msg:1228875
 5:30 pm on Jun 11, 2003 (gmt 0)

If you are spreadsheet inept, then any bid management software will probably create you more headaches than it should.

As for Webtrends announcement, it's always been my contention that most of these products need a massive amount of technical know-how, the talk is good but the average user never gets to where the product tells them they will.

Not a criticism of Webtrends, just a general observation. Most users look at about 3 metrics and that's pretty much all.

johnser




msg:1228876
 5:52 pm on Jun 11, 2003 (gmt 0)

Think your absolutely right WebD. I've just told a client of mine to think about buying the CT software mentioned above.

WebTrends & Webaliser are telling him he gets 12K uniqes pm. The new package says 5K pm > Not a happy client.

As you say, most of these packages do require immense tech know-how in the setup phase which is maybe why a very techie mate of mine installing the server edition of webtrendslive called them up to ask a detailed Q & they tried to sell him a course for approx. 1k.

This guy knows his stuff and he found the help useless.
Simple is always best.

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