I am considering listing with LookSmart to promote my site (I am currently listed with Google and Overture, and plan to stay with them too). Any suggestions or comments? The package they offer for small business looks good ($29 start-up, flat rate cpc of $0.15), but I have no experience with them.
Looksmart gives high quality traffic, but bear in mind that it operates in a different manner that Adwords and Overture. You don't bid on keywords, but your listing appears in the serps at a location decided by Looksmart, and depending on your title, description and url. So, even more than with Overture (see [webmasterworld.com...] ) you are not in control of your listings. Be careful that your homepage and url do not include any words for which you do not wish to be found (that you would have as negative words with Adwords).