Definatly a bold move on Miva's part, hopefully you will be able to select as an advertiser if you want to allow these type of ad's to be shown otherwise it will open a whole kettle of fish...
I have been waiting for one of the large PPC providers to do this for a while.
Innovation is definately in their blood...I see they have cleaned up their act, got on board some good people and are trying to make a go of it...best of luck to them.
If you look into their new partners what you have here is basically "dodgy klik traffic seller" links up with "dodgy ad placement ( klick traffic seller) seller and email spammer ( via far eastern servers...) who does "financial services advice" and redistributes other peoples content on their pages ..and gets their traffic ..via their "opt in" emails list ..( which cant account for more than 10% ) of the emails they send the others being entirely un opted in for canned meat ..
Long time reader, first time poster. :)
After, dealing with Find What -- and I mean dealing in the card-shark/used car/drug sense -- I am more than hesitant to trust the re-branded "Miva" for any kind of e-mail marketing. Nice name though...
Espotting depleted our accounts quicker than could add the money. Gave these people a wide birth a long time ago.
This sounds like a Monty Python skit in the making:
"Send out your Spam! Send out your Spam!"
Spam, spam, spam, spam, Spam, spam, spam, spam, SPAM! Glorious spam!
We did okay with Findwhat before they teamed with espotting. As soon as that happened, conversions plummeted and we've not used them again. Changing their name doesn't change them, and I'd be skeptical of this new project they have.
It will be interesting to see how this works out. I wonder what the click through rates would be like...
Lets hope they don't do a Google and opt all advertisers in to this little puppy...
I am not sure this will work for a great many sectors...
ROI will be one major test but there are also branding considerations. We would not recommend this to clients unless we are confident that there would be no negative brand impact.
Miva certainly don't want to throw in the towel and I applaud that.
"I have been waiting for one of the large PPC providers to do this for a while."
MIVA is not the first, and definitely not large compared to another PPC engine that has been using this very same technology for quite some time...
I have actually had experience using Findwhat and now the new re-branded Miva. As expressed by many others, Findwhat did very little for our ROI if anything. However, since they have been re-invented with Miva, we have seen an increase in performance. Nothing too exciting, but definitely an increase.
I am also curious as to how they will determine what ads show and when. Will they use their current base of advertisers? Or will current advertisers have the opportunity to opt out if you do not want to be part of it? I am anxious to see the preliminary results and see if this catches on.
I think this is a great move by MIVA and Overture and Google are sure to follow imo!
If you have a site about Blue widgets and a number of registered members interested in blue widgets i cant see any issue sending the members their email newsletter with sponsored adverts on it.
If the member wants more detail they click on the links. How is this any different to using a search engine to get to a sponsored site?
Finally, of the clients that we work with that use MIVA i understand they are strict regarding the application of this - also, its only available i understand to sites producing a high return on sponsored adverts already so its not going to go out to two bit sites that are into spamming.
|two bit sites that are into spamming. |
as opposed to those who have history of selling fraudulent pay per click campaigns under various names?
Just 24 hours ago I ran a check for someone on if their software was being offered as warez ..90% of all "fake search engine" or "shopping engine" or "get your cracks and serials here" .."come on page" landing sites for the term were offering click throughs..laid out as "serps" ..from guess who?..miva and their partners ..
the side ads ..laid out like adsense ..went via Miva system to the next daisy in the chain ..
I'm amazed the UK authories haven't visited their accomodation address offices long before now ..their sort of business model was not allowed when I last lived in the UK .
It's still FindWhat.
They can't even keep their web traffic clean... just imagine how bad it's going to get with email. 3 Years ago, findwhat drove some decent quality traffic. My experiences with them lately have been horrible. I wouldn't put a dime toward their new PPC program.
|Miva certainly don't want to throw in the towel and I applaud that. |
It may appear like that on the surface but behind the scenes there's some heavy scrambling going on in San Diego.
Here's a MSNBC link to an eye opener:
I've never liked Miva's (Espotting's) desperation tactics of adding any half decent portal, so it can boast/sell to it's clients.
This proves they'll sign up anyone to appear to be a big network - but my point is the network is seriously untargeted and low quality, and that's why the traffic is so bad. They pay peanuts in commissions and wonder why they don't get any good SE's joining their network.
It's funny to read all these posts about fraud and bogus traffic. I'm glad we don't have those problems. For us, the problem is the lack of any traffic from them. It's easy for Google to burn through $500-$600 a DAY in charges. Yahoo has no problem eating $200-$300 a day. FindWhat, I mean Miva, is lucky to grab $100 a MONTH from us. Conversions are mediocre. Not great, no horrible. Just a very distant afterthought for us. It will be interesting to see what, if any, difference this makes for them.
Historically I found that espotting did OK, then I was a UK digi sales man (selling legitimate high street brand name) but just couldn't do enough through espotting if we tried. There just wasnt the take up. Conversion rate was acceptable though, just few and far between.
When we launched direct our selves into the US we opened a Findwhat account and it swallowed money, terrible reporting and showed our top spending keyword was a word not even in our account. As you can imagine we didnt keep that account open long. Findwhat seemed to have a poor quality network. With any old website allowed in. I am currently not a MIVA user at my new place and stick to O and G.
I am concerned that the quality of the click throughs will be low. In Google's adsense I find it iss not as good as their site in terms of conversion. So, MIVA going a step further, in emails aswell!?! Who knows, I trust they have tested this and have some quality control processes in place.
It will be interesting to see a message come to my gmail account. There may be more ads that content!
I hope it works out and if it does I will give them another chance. A.
So there you have it. Most people were burned by these shysters and looks like they lost more in the longterm looking for short term gains. They would have to get some respect back in the forums before I started using them again.
Now they will spam you and then click on your ad... I wouldn't take their traffic for free
You don't think they will use former account holder email addresses to spam this PPC do you?
That would really annoy me big time..........
You don't think they will use former account holder email addresses to spam this PPC do you? >>>
If not them I am sure their "partners" will
Did they change their partners? The main thing that worries me about them is whether the clicks are genuine.
I guess people must use them as they are still about - not that 'being' on the web means a site makes a good living...... I'm thinking that since this merger of theirs, maybe a ton of new business went their way.
Does anyone think they make a lot of money still, or are they just barely surviving?