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Estimated CPR
kosar




msg:1226821
 3:08 pm on Dec 6, 2005 (gmt 0)

If a term was searched 30 times in one month and i am the top bidder at $0.10 per click, what would be the estimated amount of clicks i would receive? (ex. 10%, 25%, etc.)

 

Bidera




msg:1226822
 3:16 pm on Dec 6, 2005 (gmt 0)

I'd say it really depends on the term.
10 percent might be a high figure imho.

kosar




msg:1226823
 3:30 pm on Dec 6, 2005 (gmt 0)

I am just looking for an estimate to base some information on. Maybe between 5-7% would be a safer bet?

Bidera




msg:1226824
 3:37 pm on Dec 6, 2005 (gmt 0)

Well, we average about 2 percent CPR but we don't have any search terms with top ranking, nor do we want it.
30 searches a month seems really low, so you might have a specific term, where you might get better rate with you having a top listing.
Must be nice to get a top result with a $0.10CPC bid. ;)

kosar




msg:1226825
 3:40 pm on Dec 6, 2005 (gmt 0)

i was just making those numbers up but, if you had to give me a generalization, you would say between 2-4% CPR.

Bidera




msg:1226826
 3:58 pm on Dec 6, 2005 (gmt 0)

Yeah, so generally speaking 2-4%. Btw, I am talking about Adwords.

kosar




msg:1226827
 4:05 pm on Dec 6, 2005 (gmt 0)

so you would say it would be higer/lower for overture? also, ask.com sponsored results, do they provide there own results seperate from overture/google?

tks

arran




msg:1226828
 4:33 pm on Dec 6, 2005 (gmt 0)

If you make it into the horizontal blue bar you should be hitting 6-12% at least.

For overture, the floor value may be higher (say 8-12%).

arran.

kosar




msg:1226829
 4:39 pm on Dec 6, 2005 (gmt 0)

tks. any info on the ask.com results?

kosar




msg:1226830
 5:33 pm on Dec 6, 2005 (gmt 0)

anybody?

kosar




msg:1226831
 6:05 pm on Dec 6, 2005 (gmt 0)

i assume ask is being fed the same paid listings since they partnered up with G.

GlassEye




msg:1226832
 8:22 pm on Dec 6, 2005 (gmt 0)

the ask.com search serps looks like they would deliver a lot more than 2-4% to the top result, if you were the right site on the right keyword, i would think it would be quite high

sbskater10




msg:1226833
 11:33 pm on Dec 8, 2005 (gmt 0)

Kosar it also highly depends on how many other competitors you have bidding against you. Odds are if you are paying 10 cents per click, you are one of the only people bidding on that keyword. In which case there will be less ads displayed and you CTR can be drastically higher than just a few percent.

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