Johnny-- the reason you will pay more for the ASK listing is because your ad will be showing on the top of the page. If you pay Google you will only show at the bottom of the page. You could possibly still show on the top using Google but only if no one bids through ASK for that keyword or keyphrase. Also I believe ASK will boot Google sooner than later.
We just started with AJ as our competitors are purchasing ads. So, if your #2 in Google PPC and Ask Jeeves has sold the top two keyword listings you wont be in the top three on Ask - pure exposure is what you are paying for. As far as paying less than Google? We hope to see a slightly lower cost from ASK PPC - but we shall see...
SilentBlogger- As I understand it when you pay ASK for ad you will be in one of the top three sponsored spots. If you rely on Google to place you on ASK you will be on the bottom of the page. If ASK has not sold the top spots from their ad center your Google ad will appear on the top. I hope this makes sense?
Have been using Ask PPC for about a month. My conversion rates have been lower than for almost any other search engine I have tried (including findwhat, goclick, 7search, etc). I am disappointed and pretty surprised. What have others experienced?
Msg#: 1150 posted 11:47 am on Jan 19, 2006 (gmt 0)
The issue that I found with AJ is that they distributed their PPC results to a bunch of sites that provided a very low quality of traffic. I tried to find an account setting that would have our results shown only on AJ. If they did that, I think they would offer significantly better traffic quality. Though, I was not able to find a way to do this and ended cancelling our account.