| 8:54 pm on May 20, 2003 (gmt 0)|
AdWords (powered by Google...)
| 9:21 pm on May 20, 2003 (gmt 0)|
thats not an automatic feature of adwords though, is it? you have to specify where you want your ads to show, correct?
(i dont use adwords) but want to know a bit more about it
| 9:38 pm on May 20, 2003 (gmt 0)|
Read up on the 'syndication' that Google provides, they have a *very* excellent FAQ on their product.
There is a higher CTR required to be syndicated, but still a reasonable figure (imho).
The only thing that I wish Google would provide, is a comprehensive list of their partners -> because we have a few here, but there isn't always an 'announcement' afaik.
You can either opt in or opt out of syndication, but you can't 'cherry pick' which partners show your ads, like Ask, Excite, AOL, Go, etc.
| 9:39 pm on May 20, 2003 (gmt 0)|
thats what i needed to know, thanks for the knowledge
| 9:41 pm on May 20, 2003 (gmt 0)|
personally i go for the whole shih-bang.
So that i can look at a cross-engine collection of numbers pertinent to a site, and what terms get the highest CTR across them.
| 9:45 pm on May 20, 2003 (gmt 0)|
so if certain engines are bringing poor closing ratios as compared to others, does it even out? is it worth the useless clicks on engines A, B, and C to get the close on engine D, and E?
| 9:52 pm on May 20, 2003 (gmt 0)|
Presume then that you have to show your ads to the US? I just show to the UK and they don't appear.
| 9:54 pm on May 20, 2003 (gmt 0)|
yes and no. i would readdress that analogy, to go a little more this way, does user a, b, c who are putting in extremely competitive terms, though more browsing, as valuable as specific terms from d & e, who are more likely to buy.
To complicate it more, their is no particular way of breaking down which engine a, b, c will use compared to d and e. All i can say is a, b, c are heavy traffic - minimal return, d & e - very good return - minimal traffic.
Obviously knowing search traffic for the engine's as a whole, and the geo usage by country can be targetted for, but 1 user on one engine (say teoma could be a buyer), and ten users on say G could be browsers. Obviously an illustration than a fact, but its very hard to predict via PPC, which is more valuable, hence i list in all knowing that my more competitive kw's will mean less ROI, and more specific kw's mean more on aggregate.
| 9:59 pm on May 20, 2003 (gmt 0)|
benflux, Ask Jeeves just this week signed a deal to start showing Adwords in the UK on their site.
Not sure about the time to implementation, but I would expect to see them in that market shortly.